Lotte Mart is one of five premium Vietnamese retailers selected by New Zealand Trade and Enterprise (NZTE) to distribute New Zealand F&B products during the campaign.

Through the ‘Made With Care’ global campaign, NZTE aims to expand the brand value of New Zealand’s outstanding, great-tasting and nutritious F&B products. ‘Made With Care’ highlights five paramount attributes infused in New Zealand’s commitment to its F&B products: Safe, Tasty, Premium quality, Nutritious and Ethical.

The above attributes are particularly well-aligned with the selected five retailers. New Zealand producers share a special connection to the land and sea, and it is a relationship founded on care, respect and an understanding that when nature thrives, people thrive.

The 14 New Zealand F&B companies taking part in the ‘Made With Care’ campaign this year in Vietnam are: Bostock Group, Ecostore, First Fresh, Fonterra, Freshco, Freshmax, Golden Bay Fruit, Heartland Fruit, Picot Productions, Rockit Global, Scales Corporation, T&G Global, Westland, Zespri.

New Zealand Trade and Enterprise (NZTE) Trade Commissioner and Consul-General to Vietnam, Joe Nelson, said: “As part of our ongoing commitment to the local Vietnamese market, we are delighted to have the support of these premium retailers to bring New Zealand F&B products to Vietnamese consumers. Through this collaboration, we want to continue to raise awareness of the goodness of NZ F&B and fulfill the desires of Vietnamese consumers as they look to consume premium quality, safe, tasty, nutritious and ethical products from established brands.”

New Zealand and Vietnam aspire to reach US$2 billion in two-way trade by 2024. Two-way merchandise trade in 2021 topped US$1.56 billion, an increase of 14 percent, and by December 2021 Vietnam was New Zealand’s 15th largest trading partner.

PV