The ‘Made with Care’ campaign promoting premium quality, tasty, safe, nutritious and ethical products from New Zealand is being implemented at: AEON, Winmart, BRG, MM Mega Market and Lotte.

The above attributes are particularly well-aligned with the selected five retailers: AEON being highly focused on premium quality of its products, Winmart sharing an aspiration to bring tasty and safe foods to its customers, BRG sharing the nutritional value of each of its product selections and Lotte ensuring tasty and delicious products to its consumers.

New Zealand producers share a special connection to the land and sea, and it is a relationship founded on care, respect and an understanding that when nature thrives, people thrive.

New Zealand Trade and Enterprise (NZTE) Trade Commissioner and Consul-General to Vietnam, Joe Nelson, said: “As part of our ongoing commitment to the local Vietnamese market, we are delighted to have the support of these premium retailers to bring New Zealand F&B products to Vietnamese consumers. Through this collaboration, we want to continue to raise awareness of the goodness of New Zealand F&B and fulfill the desires of Vietnamese consumers as they look to consume premium quality, safe, tasty, nutritious and ethical products from established brands.”

New Zealand Ambassador to Vietnam, H.E. Tredene Dobson, said: “New Zealand is proud to have become a trusted partner for Vietnam across a wide range of sectors where our country excels – in particular food and beverage. I love hearing stories of Vietnamese enjoying New Zealand’s world-famous dairy products, and increasingly our wine, fruit, and even lamb.”

New Zealand and Vietnam aspire to reach US$2 billion in two-way trade by 2024. According to the Ambassador, “we are well on track to achieving this target”. Two-way merchandise trade in 2021 topped US$1.56 billion, an increase of 14%, and by December 2021 Vietnam was New Zealand’s 15th largest trading partner.

The 14 New Zealand F&B companies taking part in the “Made With Care” campaign this year in Vietnam are: Bostock Group, Ecostore, First Fresh, Fonterra, Freshco, Freshmax, Golden Bay Fruit, Heartland Fruit, Picot Productions, Rockit Global, Scales Corporation, T&G Global, Westland, Zespri.

PV