The opening ceremony was attended by Mr. Enrico Padula, Consul General of Italy in Ho Chi Minh City and Mr. Fabio De Cillis, Italian Trade Commissioner. This event aims to provide a wide range of selections and promotional activities at 12 MM stores nationwide to connect Vietnamese customers with high quality Italian food and beverage.

As a part of MM Mega Market's Taste of Country, which has gained enthusiastic responses from MM customers, the Taste of Italy can be considered as a bridge to experience Italian products and specialties, inspire and introduce the delicate Italian food culture to Vietnamese consumers.

Lasting from September 29th to October 12th, the Taste of Italy focuses on delivering the indispensable ingredients in Italian cuisines, including Filippo Berio olive oil, Barilla spaghetti noodles, Annalisa beans and mushrooms, etc., and well-known products such as Balocco biscuits etc. Customers not only have the opportunities to experience and taste the Italian food specialties, they can also buy products at the most competitive prices.

Being known as a boot-shaped peninsula on the Mediterranean coast, food culture from Italy is diverse thanks to its 20 different regions with unique characteristics. Meanwhile, Italian cuisine stands out among thousands of culinary features around the world due to its simplicity but delicacy. The Italian people focus on the natural taste of fresh dishes. The preparation is frequently simple and does not require much time. These things have made Italian cuisines one of the healthiest culinary cultures in the world.

Mr. Bruno Jousselin, Managing Director of MM Mega Market, said: “Over more than 49 years of diplomatic relations and 10 years of strategic partnership, Italy and Vietnam have made significant steps forward to promote positive and extensive relations in different fields. Vietnam is among ten emerging markets that the Italian government prioritizes to develop trade and investment relations. Currently, Vietnam is the largest trading partner of Italy in the Association of Southeast Asian Nations (ASEAN). The commercial activities combined with the culture and cuisine exchanges aims to tighten and deepen economic ties of both countries. In addition, Vietnamese consumers increasingly focus on healthy lifestyles and absorb different culinary cultures from different countries around the world. MM Mega Market will constantly make more efforts to cooperate with Italian businesses to bring safe and high-quality food to Vietnamese consumers.”

PV