Bùi Xuân Huấn, popularly known as Huấn Hoa Hồng, along with his wife and several associates, is under scrutiny for allegedly selling perfume with total revenue exceeding 300 billion VND without providing value-added invoices. This situation has sparked curiosity among the public, leading many to wonder about the source of Huấn's wealth and who is purchasing such a high volume of products.

The significant revenue figure is not the only point of interest; the question arises: who is buying enough perfume to generate such sales? The answer may lie in the current dynamics of social media marketing. Huấn Hoa Hồng boasts a massive following across various platforms and frequently livestreams to sell perfumes and cosmetics. Unlike traditional stores that rely on signage, advertising, and location, a seller with millions of followers has an instant audience during each livestream.

In contrast, an ordinary online seller might spend an entire evening livestreaming without securing a single sale. The phenomenon of 'online gangsters' who engage in provocative banter to attract attention has proven to be a lucrative strategy. This raises a critical question about consumer behavior: are buyers purchasing products based on quality and genuine need, or are they merely indulging in entertainment? Furthermore, do they inquire about the origins and quality of the products?

This situation highlights the rise of 'online gangsters,' who have gained prominence due to public curiosity and engagement. While it may take years for a reputable individual to build trust, a shocking display or provocative statement can rapidly attract hundreds of thousands of viewers. In this environment, fame can be directly or indirectly monetized through online sales, and notoriety has become a form of capital.

It is disheartening to observe that over a decade after the rise of social media, those who thrive on shock value continue to find an audience. The crowd that flocks to such content often transforms into revenue for these sensational figures. As this trend continues, it raises important questions about the future of online commerce and consumer responsibility.