Bùi Xuân Huấn, popularly known as Huấn Hoa Hồng, is a prominent figure in Vietnam's social media landscape and a successful entrepreneur. Born in 1985, he rose to fame around 2015 through his engaging livestreams and social media content on platforms like Facebook, YouTube, and TikTok, where he boasts over 3.7 million followers on Facebook alone.

Huấn began his career by showcasing his wealth through videos flaunting money and luxury items, which quickly attracted attention. In 2022, he shifted his focus towards online business, launching various products including perfumes, cosmetics, and health care items. According to the National Business Registration Portal, Huấn is either a founder or investor in several companies, most notably the HL Group, established in February 2022 with a registered capital of nearly 100 billion VND.

As the Chairman of the Board of Directors, Huấn holds a 55% stake in HL Group, which operates in diverse sectors such as automotive retail, cosmetics, and medical equipment. However, recent data indicates that the company is no longer operational at its registered address.

In addition to HL Group, Huấn serves as the General Director of 168 Services Company, which specializes in home cleaning services. This company expanded its capital from 2 billion VND to 20 billion VND within just over a year of establishment. He is also involved in other ventures, including advertising and real estate companies.

Huấn's extravagant lifestyle has frequently made headlines, showcasing his collection of luxury vehicles, including high-end brands like Range Rover, Porsche, and Rolls-Royce. His lavish villa, featured in a YouTube video, spans five stories and is adorned with gold-plated interiors, with an estimated value of around 50 billion VND.

Despite his success, Huấn has faced criticism for his controversial online presence and statements, which have sparked mixed reactions among the public. His journey reflects a blend of social media influence and entrepreneurial ambition, making him a notable figure in Vietnam's contemporary business landscape.