WinMart Thang Long is the first new experience model supermarket in Hanoi with a modern, youthful European style but no less close and friendly. In the center of Thang Long global village urban area, WinMart Thang Long is at the top of the largest supermarket of the WinCommerce system with an area of 2120 m2.

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The representative of WinCommerce (the owner of the WinMart / WinMart + / WIN retail chain) expects that this is not only a shopping place to meet the maximum consumption needs of customers but also a favorite destination for families and young people on weekends.

The supermarket was designed by Malherbe Architects (France) - a showroom design unit for a series of famous brands such as Dior, Louis Vuitton... Interior shelves use high-class materials from wood and metal with youthful and innovative pastel colors. Each display area has different colors to differentiate the booths, but overall still creates harmony, bringing an interesting experience for customers when shopping.

Participating in the supermarket opening program, Ms. Thanh Hang (Cau Giay, Hanoi) was impressed with the colorful space. "The cobalt blue color of the meat and fish counter highlights the products, the pastel pink color of the fashion area brings a pleasant feeling, and the soft wood grain color in the homeware area. Today I took the time to stop by the last one, and the weekend will lead the whole family to the experience," she said.

Speaking at the launch ceremony, Ms. Le Viet Nga - Deputy Director of the Domestic Market Department (Ministry of Industry and Trade)- highly appreciated WinCommerce's efforts to diversify modern retail models and improve service quality to serve the needs of domestic consumers, contributing to achieving the goals of the strategy for modern, civilized, fast and sustainable domestic trade development until 2030, with a vision to 2045.

In addition to its prime location and classy design, WinMart Thang Long also has a diverse portfolio of products and services, meeting the needs of all classes of customers. This is a supermarket model that WinCommerce focuses on developing in densely populated urban areas to optimize the shopping experience of many different customer segments.

Ms. Nguyen Thi Phuong, General Director of WinCommerce, expects the supermarket to be a place for shopping and families to enjoy bonding activities. "In the coming time, WinCommerce will continue replicating new retail models in many localities across the country," added Ms. Phuong.

On the opening day, WinMart Thang Long organized activities such as a drinks party, ice cream buffet or lucky draw program, experience exploring WinEco farm, etc. The supermarket also implemented a discount program of up to 50%. Customers who are WIN members will save 20% for the whole year on WinEco and MEATDeli clean vegetables, with an additional 3% discount when paying online via Techcombank. This unit is also collaborating with many major partners and suppliers to implement programs to increase consumer benefits.

Previously, in May, WinCommerce opened WinMart Novia Pham Van Dong under a new model in Ho Chi Minh City, aiming to serve and bring new experiences to diverse customer groups.

Masan Group Joint Stock Company aims to provide superior products and services to 100 million people in Vietnam so that they pay less for their basic daily needs. Masan realizes this vision by driving productivity through innovations, applying technology, building strong brands and focusing on realizing the great opportunities embedded in most people's daily lives.

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Masan Group's subsidiaries and affiliates are companies in the FMCG, branded meats, retail, F&B chains, financial services, telecommunications and industrial materials manufacturing sectors that have added value.