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Mitsubishi applies the ‘outdated trick’ to the B-sized SUV that’s about to be launched on October 19?

Monday, 10/10/2022, 14:00 (GMT+7)

( Will the B-sized SUV that shall be launched by Mitsubishi within the close to future be advantageous and surpass the “elder” Xpander?

On October 19, a mysterious mannequin shall be launched globally by Mitsubishi in Vietnam. It’s identified that that is the primary time the Japanese automaker has finished this, attracting the eye of the media and clients.

At the moment, details about this mannequin is totally saved confidential. Many rumors counsel that this can be a product aimed on the B-segment SUV phase, the scale is just like Kia’s Seltos.

Some specialists say that the worldwide launch in Vietnam reveals that the brand new mannequin performs an necessary function within the sturdy progress of Mitsubishi Vietnam at the moment led by Xpander. This makes the formulation for making a gross sales king of the 7-seat MPV of the XM Idea model will be repeated.

Time to go from idea to industrial automobile

Beforehand, on the Vietnam Motor Present 2017, Mitsubishi Vietnam formally launched the XM Idea.

After about 8 months, on August 8, 2018, Xpander was formally launched with a beginning worth of VND 550 million. Maybe that is the shortest time for a automobile mannequin from an concept to show right into a industrial model and be broadly offered within the Vietnamese market.

If in contrast with the idea and industrial model of Xpender will be seen, principally the design stays the identical. Nonetheless, the Japanese firm has additionally made adjustments, in accordance with the contributions from clients.

Decoding the formulation Xpander turns into the “king of gross sales”

Bear in mind 4 years in the past when launching the market, Xpander shortly created a market fever. The automobile has many elements to change into the “king of the small MPV phase” in Vietnam particularly and the Southeast Asian market, together with: youthful and fashionable design, geared up with security, leisure, and system options. digital steadiness system, computerized throttle, help for slope departure, reverse digital camera…

As well as, this mannequin can be fast to launch early, with out opponents. Solely later did Toyota launch the Rush mannequin, however it failed due to the upper worth setting with Xpender.

On the time of 2018, that is the 7-seat mannequin with the bottom worth available in the market with a beginning worth of 550 million VND for the guide model and 620 million VND for the automated model. The quantity is extra spectacular when trying again at 1 12 months of opening, the corporate has offered 10,000 Xpander models and handed over to Vietnamese shoppers.

Earlier than that, it took Mitsubishi 10 years to promote the primary 10,000 automobiles within the interval 1994-2003).

4 years later, Xpander is a “golden egg” for Mitsubishi in Vietnam. This mannequin usually reached the highest 1 by way of gross sales in comparison with different automobiles in the identical phase, with gross sales of 65,000 automobiles.

Will the B-size SUV that shall be launched by Mitsubishi within the close to future be as favorable because the “elder” Xpander? Or compete with the dominance of Kia Seltos, there are rising stars like Hyundai Creta or many different names like Honda HR-V, Toyota Corolla Cross, MG ZS, … in all niches of the market. All time will show!

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