With positive income growth and a high ratio of young individuals looking for their first credit card, Vietnam is an ideal market for cashless payments.

This partnership between American Express and VIB, with its strong position in Vietnam, will bring privileges that exceed the expectations of credit card users.

Tuong Nguyen, head of Card Strategy and the Operations Center at VIB said, "American Express and its partners provide cards for consumers in various countries worldwide and innovate based on their changing needs. VIB is proud to be partnering with American Express to launch a new white card that will provide world-class services and privileges to cardholders in Vietnam."

"With our leadership of the card trends in Vietnam, the Super Card will be a milestone in our personalisation strategy to satisfy every customer. With this card, customers will truly be the boss of their card and decide how they use it. The Super Card will be a highlight in the cashless payment market that all users desire to have," she added.

Divya Jain, vice president and general manager of Global Network Services for Asia and the South Pacific Growth Markets at American Express said, “Vietnam is one of the fastest-growing economies in Southeast Asia and presents an opportunity for American Express to expand our brand with new products and services through partnerships. The new cashback product is part of our overall strategy to work with bank partners like VIB to grow attractive portfolios and drive more volume for the American Express network.”

Empower cardholders to personalise their card style

In contrast to other credit cards, Super cardholders can customise the card features according to their own needs.

Depending on the cardholder’s needs, they can choose features to receive bonus points or cashback of up 15 per cent of the transaction, up to VND1,000,000 ($43.48) per statement period. In addition, the cardholder can change the spending category whenever needed.

Secondly, cardholders can choose the last five digits of their card number for that extra personal touch.

Furthermore, the statement due date is at the discretion of the cardholder. This allows them to set a statement date each month that suits their actual needs and when they want to pay their credit card bill.

As well as this, cardholders can choose the minimum payment amount. This privilege can be leveraged for the first 6 statement periods. This makes it more convenient for cardholders to balance their monthly spending.

With the competitive advantage of total digitalisation for the registration and approval process for credit cards from VIB, the Super Card is shaped as a pioneering digital card in Vietnam.

From registering to open a card, selecting features, and changing categories during the whole life of the Super Card, cardholders can fully and proactively control everything online or on the mobile banking app MyVIB 2.0.

VIB has continuously led the card trend in Vietnam

In Vietnam, VIB has been on top in terms of card growth rate and spending on cards for many consecutive years. By the end of 2022, it recorded in excess of half a million issued credit cards, an increase of 5.5 times compared to 2019.

The total spending by Vietnamese users through VIB credit cards grew by 8.5 times, from VND700 billion ($30 million) per month in 2019, to VND6 trillion (more than $2.7 billion) per month in 2022.

This impressive result comes from VIB’s strategy of continuously enhancing the outstanding incentives for card users, digitalising the card payment experience, and pioneering the application of the most modern technology for designing credit cards since 2019.

With its leading position, VIB has made a significant mark when pioneering cashless payment trends based on technology and a customer-centric strategy.

On behalf of VIB, Nguyen said, “A partnership with the global brand American Express will help us to continue to lead the card trends in Vietnam by launching ingenious and unique card products that satisfy customers who want to improve the quality of their spending and level up their lives.”

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