In a rare interview, Dang Le Nguyen Vu, known as the 'Coffee King' of Vietnam, discussed his unique approach to parenting his four children with ex-wife Le Hoang Diep Thao. Despite his immense wealth, Vu insists on instilling values of hard work and ambition in his children, encouraging them to surpass the successes he has achieved with Trung Nguyen coffee.

Vu reflected on his own challenging childhood, stating, "When I was your age, I herded cattle and faced storms without a day off. Whatever you do, you must have determination and compassion. You need to rise above your small family. The kids understand this, especially the youngest daughter." His philosophy emphasizes that economic advantages should not replace personal effort and responsibility.

He expressed his desire for his children to take on greater responsibilities and aspirations, saying, "I tell them: 'I may not have physical time, but what’s important is to give you a foundation, ambition, and a sense of pride in my life. You must have social responsibility, great ambitions, and surpass Trung Nguyen and the current existence you have.'"

In a particularly striking piece of advice, Vu stated, "Women only admire heroes, not superficial things. They love those with ambition." This perspective underscores his belief that true success comes from inner strength and determination rather than material possessions.

Vu and Thao married in 1998 and have four children: Trung Nguyen, Binh Nguyen, Thao Nguyen, and Tay Nguyen, all of whom have names connected to the family’s coffee brand. While their children lead relatively private lives, they occasionally appear in public, such as at events promoting Vietnamese coffee.

Following a lengthy and high-profile divorce, which included disputes over assets and business operations, Vu continues to support his children financially, providing 10 billion VND annually for their upbringing. Despite the challenges, he remains focused on imparting values that will help them navigate life successfully.

Thao has since established her own brand, King Coffee, and often shares moments with their children on social media, while Vu maintains a more private approach regarding his personal life.