The top 100 brands in Vietnam have been valued at $43 billion, marking a 12% increase compared to the previous year, according to an assessment by Brand Finance. Dr. Tran Le Hong, Deputy Director of the Intellectual Property Department under the Ministry of Science and Technology, presented this information at the Branding and Competition Strategy Forum held on September 23.

The data, sourced from Brand Finance's annual reports, highlights the significant value of leading Vietnamese brands, including major corporations such as Viettel, Vinamilk, Vietcombank, and Vinhomes. Despite the growth, Dr. Hong noted that the increase in brand value for Vietnamese companies is limited in the context of the country's rapid growth.

According to Brand Finance's data, by the end of 2025, the brand value of Vietnam is projected to reach nearly $520 billion, representing a 63% increase over the five-year period from 2020 to 2025. Dr. Nguyen Quoc Thinh, a senior lecturer at the University of Commerce and an expert in the National Brand Program led by the Ministry of Industry and Trade, stated that a country's brand is composed of six key factors: culture and tradition, exports, tourism, investment and migration, people, and national governance.

In contrast, corporate brands are primarily viewed through the lens of products and exports. Corporate brands can benefit from national endorsement. To enhance brand value, Dr. Tran Le Hong emphasized the need for Vietnamese companies to innovate and increase technology adoption, as these factors contribute to competitive advantages for a nation.

He mentioned that Resolution 57, which focuses on breakthroughs in science and technology development, and Resolution 10, aimed at enhancing foreign direct investment (FDI), will address the challenges of innovation for businesses. The goal is to increase research and development (R&D) spending from the current 0.5% of GDP to 2% of GDP, shifting the focus of FDI from quantity to quality and linking incentives with technology transfer activities.