Trung Nguyen Legend, led by Dang Le Nguyen Vu, made a significant impact at the WorldFood Moscow 2026, an international food and beverage exhibition held from September 15 to 18 in Moscow, Russia. This annual event, now in its 35th iteration, gathered over 870 exhibitors from 30 countries, highlighting the global food industry.

The Vietnamese coffee brand utilized this opportunity to present its unique coffee products that embody the rich culture of Vietnam. The booth was designed with an open layout, predominantly featuring white tones, and included the brand's logo alongside images that narrate the story of Vietnamese coffee. This design approach has been successfully employed by Trung Nguyen Legend at previous international exhibitions, including WorldFood Moscow 2024.

At the center of the booth was a coffee serving area, which attracted numerous visitors eager to experience and learn about the products. The event captured many interactions between Trung Nguyen Legend representatives and international customers and partners, facilitating direct conversations that enriched the brand's outreach.

Trung Nguyen Legend has long promoted coffee not just as a beverage but as an integral part of Vietnamese culture and experience. The company has participated in various international exhibitions across the United States, Russia, India, and Dubai, as part of its strategy to introduce Vietnamese coffee to consumers and partners in foreign markets.

WorldFood Moscow has established itself as a vital platform for food and beverage companies and distributors in Russia and the surrounding regions since its inception in 1992. The exhibition serves as a crucial connection point for producers and suppliers with retail systems, HoReCa, and purchasing partners in the food sector.

This year's exhibition took place at Pavilion 3 of Crocus Expo, specifically in Hall 14 and Hall 15. Trung Nguyen Legend's participation in this 35th edition of the exhibition provided the brand with another direct engagement opportunity with importers, distributors, and partners in the food and beverage industry in Russia and neighboring markets. Over the four days of the event, Trung Nguyen Legend showcased its Vietnamese coffee products to international visitors and partners, further solidifying its presence on the global stage.