Leeds United is excited to announce a new multi-year partnership with eToro, the trading and investing platform, which will serve as the club's Official Trading Partner for the 2026/27 season and beyond. This partnership will also extend to Leeds United Women, emphasizing a commitment to inclusivity in investing.

As part of this collaboration, eToro will establish a significant presence at Elland Road during matchdays. Fans can expect to see eToro's branding prominently displayed on pitchside LED boards, stadium screens, and interview backdrops. Additionally, supporters will have access to various digital content and specialized fan activations throughout the partnership.

eToro has a mission to make investing more accessible to a wider audience, with a particular focus on women, who are statistically less likely to engage in investing compared to men. Through its partnership with Leeds United, eToro aims to leverage the club's extensive reach to demystify investing and encourage more women to participate.

Stephanie Wilks-Wiffen, Director of Marketing at eToro, expressed enthusiasm about the partnership, stating, "Leeds United has a passionate community of supporters in Yorkshire and around the world, and we are proud to become the Official Trading Partner of both the men’s and women’s teams. Football brings people together through a sense of community, which is central to eToro. We look forward to working with the club to create content and experiences that connect with supporters and make the world of investing feel more open and accessible."

Phil Hardman, Partnerships Director at Leeds United, also shared his excitement, saying, "We are thrilled to welcome eToro to the Leeds United family as our Official Trading Partner, and we are particularly looking forward to involving Leeds United Women in this new partnership. It will be fantastic to see their branding around Elland Road on matchdays this season as we collaborate on supporter engagements and engaging content."

This partnership adds Leeds United to eToro’s extensive sports sponsorship portfolio, which already includes several Premier League teams, four leading Ligue 1 clubs, and Premiership Men’s and Women’s Rugby teams.