At the recent KOL Summit 2025, renowned artist Xuân Bắc shared an amusing yet insightful story about a 50 million VND prize notification that was met with skepticism. During a live stream event, he attempted to inform a winner about their prize, only to be met with disbelief, as the recipient thought it was a scam. This incident highlights a growing crisis of trust in society, especially with the rise of sophisticated online scams.

Xuân Bắc, who also serves as the Director of the Performing Arts Department, explained that despite the event being backed by reputable organizations, the winner's hesitance reflected a broader issue of trust in communication today. He humorously recounted how, even after introducing himself, the recipient remained unconvinced, illustrating the challenges faced by those in the public eye.

At the summit, fellow artist Đen Vâu emphasized the importance of accountability for content creators in the age of social media. He noted that every piece of content shared online can significantly impact audiences, particularly young people. Đen Vâu stressed the need for creators to adhere to legal standards and promote cultural values while fostering community responsibility.

Miss Thanh Thủy also contributed to the discussion, asserting that the influence of public figures should extend beyond mere inspiration to actively contributing to societal development through positive actions. She highlighted the opportunity for influencers to enhance trust and transparency within the community.

Actress Bảo Thanh raised concerns about the prevalence of misinformation on social media. She pointed out that the digital landscape is rife with both accurate and misleading information, making it crucial for influencers to combat false narratives and promote truthful content.

The overarching theme from the discussions at KOL Summit 2025 was clear: with great influence comes great responsibility. Public figures must consider the implications of their statements and actions in the digital space. The summit also announced plans for KOL Summit 2026, which will further explore the role of influencers in fostering digital trust and accountability in an increasingly complex online environment.

Scheduled for September 7, 2026, the upcoming summit will gather over 1,000 speakers, artists, and content creators to discuss pressing issues such as artificial intelligence, misinformation, and the ethical responsibilities of influencers in shaping public perception.