Hải Sapa, whose real name is Vũ Hoàng Hải, is a well-known YouTuber and TikToker celebrated for his engaging videos that highlight the culinary delights and cultural richness of the North West region of Vietnam. Born in 1986 in Phú Thọ and currently residing in Sapa, he has garnered a massive following, with over 5.2 million followers on TikTok and more than 1.9 million subscribers on his YouTube channel, SAPA TV.

Before achieving fame as a content creator, Hải Sapa worked as a driver for tourists in the provinces of Lào Cai, Yên Bái, and Sơn La. This job allowed him to explore various locations and connect with the local communities, which inspired him to document and share the unique lifestyles and traditional foods of the area through social media.

His videos, which often feature local delicacies and cultural practices, quickly attracted a large audience. Notable clips include “Sín Chéng Market Cuisine,” which has over 2.4 million views, and a video showcasing a traditional wedding of the Giấy people that amassed more than 5 million views. Recently, he has been focusing on promoting dishes like dried buffalo meat and horse meat hot pot.

As a testament to his success, Hải Sapa has made significant investments in real estate and the food industry. He owns a prominent shophouse in Lào Cai, which he showcased in February 2023, referring to it as a special gift for his wife. This five-story building, covering approximately 1,250 square meters, was celebrated during a housewarming event attended by various celebrities and fellow content creators.

In addition to his real estate ventures, Hải Sapa opened a restaurant in Lào Cai in 2022, with an investment exceeding 100 billion VND for land acquisition and construction. Looking ahead, he plans to expand his business further by establishing a new company, registered on January 13, 2025, with a charter capital of 50 billion VND, where he holds a 60% stake.

This new venture will focus on short-term lodging services and will also engage in tourism, agricultural products, and advertising. Furthermore, Hải Sapa is involved in hotel and transportation services in Sapa and operates a sales account called “SAPA TV Specialties,” which has attracted around 1.7 million followers.