The highly anticipated film 'Spider-Man: Brand New Day' has made a spectacular debut, raking in more than $168 million on its opening day, including previews. This remarkable figure not only breaks the previous record held by 'Avengers: Endgame,' which earned $157.4 million, but also marks the biggest domestic opening for Sony Pictures.

Industry experts predict that 'Brand New Day' could potentially reach between $325 million to $350 million by the end of its opening weekend. This would place it as the second-best opening weekend in North America, just behind 'Avengers: Endgame,' which holds the record with $357.1 million. The film's strong performance is attributed to its family-friendly appeal and a significant portion of ticket sales coming from PLF (Premium Large Format) and 3D screenings.

Audience reception has been overwhelmingly positive, with a PostTrak exit score indicating that 88% of viewers would recommend the film, closely mirroring the 90% recommendation rate of 'Spider-Man: No Way Home.' The demographic breakdown shows that the primary audience for 'Brand New Day' is young adults aged 18-34, making up 63% of ticket buyers.

In addition to its domestic success, 'Brand New Day' has also performed strongly internationally, particularly in China where it has grossed over $71 million since its release. This follows a gap in the Holland Spider-Man franchise in the region, as 'No Way Home' was not allowed to screen there.

As the weekend progresses, all eyes will be on how 'Brand New Day' continues to perform and whether it can challenge the monumental opening weekend record set by 'Avengers: Endgame.' Regardless of the outcome, the film's impressive start signals a robust resurgence for theatrical releases.