In an impressive showing at the box office, Sony's latest installment in the Spider-Man franchise, titled Spider-Man: Brand New Day, has shattered records by earning an astounding $72 million in U.S. previews. This figure marks a significant leap from earlier estimates and surpasses the previous record of $60 million set by Avengers: Endgame.

The surge in ticket sales was particularly notable in the late evening hours, where walk-up business saw a dramatic increase. Such a financial triumph is rare in the film industry, showcasing the immense popularity of the Spider-Man character and the successful marketing strategies employed by Sony.

Audience reactions have been overwhelmingly positive, with PostTrak exits revealing a five-star rating from general audiences, including parents and children under the age of 12. This indicates not only a strong interest in the film but also its appeal to family audiences, which is crucial for box office success.

Critics have also begun to weigh in, with early reviews praising the performances of Tom Holland and Zendaya, who navigate a complex narrative in this new chapter of the Spider-Man saga. As the film continues to draw in viewers, it is expected to maintain its momentum and potentially set new records as it progresses through its theatrical run.

With such a strong start, Spider-Man: Brand New Day is poised to become one of the biggest hits of the year, further solidifying Spider-Man's legacy in the superhero genre.