The real estate market is currently experiencing a new cycle, with many experts suggesting that this is a unique opportunity for buyers who are focused on long-term investments. After more than two years of significant market corrections, the sector is showing positive signals. While the period from 2022 to 2024 was characterized by cautious sentiment, since late 2025, capital has started to flow back into properties that offer real value, clear legal standing, and sustainable appreciation potential.

As the market recovers, buyer behavior is changing noticeably. Previously, the primary concern for buyers was the selling price or short-term appreciation expectations. Now, buyers are setting stricter criteria. They are no longer making decisions based on herd mentality but are looking for properties that meet their needs for actual living, asset accumulation, and long-term capital preservation.

Four Criteria Shaping Young Buyers' Decisions

According to various market research firms, the current primary buyer demographic consists of Millennials and Gen Z individuals who are establishing their careers and building their homes. Unlike previous generations, this group tends to conduct thorough research before making decisions. They spend more time understanding the legal aspects of projects, the capabilities of developers, transportation connectivity, and the growth potential of areas rather than simply focusing on price.

In this context, four factors are becoming the new standards for real estate selection:

• Transparent Legal Status: Following market fluctuations, buyers prioritize projects that have completed legal procedures, are eligible for sales contracts, and have clear implementation timelines.
• Connection and Location: Buyers now prefer areas that offer reasonable prices while ensuring quick access to workplaces and major economic centers, rather than accepting distant living conditions.
• Community and Amenities: A project may look appealing on paper, but without a real living environment, it is challenging to create sustainable value.
• Growth Potential Linked to Infrastructure: Areas receiving significant transportation investments tend to attract a large number of residents and businesses, driving real estate growth.

Opportunities for Ahead-of-Cycle Investors

Current market surveys indicate that now is considered a golden period, with many positive factors converging. Numerous key infrastructure projects in the northeastern region of Ho Chi Minh City are being expedited, such as the expansion of National Highway 13 and the planning of the Thủ Dầu Một - Ho Chi Minh City Metro.

From a financial perspective, home buyers today can benefit from various financial support policies offered by many developers to stimulate the market. Additionally, there is significant growth potential for real estate in the future as infrastructure and regional planning improve.

It is evident that for projects with completed legal status and strong implementation phases, signing a sales contract not only establishes ownership rights but also allows buyers to lock in prices at the current moment before new growth factors are absorbed by the market. In Lái Thiêu, where residents benefit directly from regional infrastructure projects, many buyers are choosing to enter the market early to capitalize on the new growth cycle.

For instance, Happy One Mori, a project nearing completion, has already secured nearly 900 sales contracts out of a total of 1,440 products since early June 2026. The project is also implementing several notable financial support policies: buyers can enjoy discounts of up to 4%, payment incentives exceeding 15.5%, and 0% interest support for 24 months, along with programs for early payment customers.

Happy One Mori boasts a convenient location with excellent infrastructure connectivity in the northeastern gateway of Ho Chi Minh City. In addition to general policies, customers can also benefit from a 150 million VND investment support package and flexible payment options starting from 38% until the handover of the property.