On June 24, 2026, gold prices continued to fall as the USD strengthened, leading to adjustments in local market prices. Analysts suggest that despite this decline, the long-term trend for gold remains positive.

As of 9:15 AM, Phu Quy Gold and Jewelry Group listed the price of SJC gold at 144-147 million VND per tael (buy-sell), decreasing by 700,000 VND for buying and 1 million VND for selling. The price difference between buying and selling stood at 3 million VND per tael. Similarly, DOJI Group reported SJC gold prices at the same level, with a reduction of 1 million VND for both buying and selling.

Bao Tin Minh Chau set the price for SJC gold at 142.5-146 million VND per tael, marking a decrease of 2 million VND for both buying and selling. The price difference here was 3.5 million VND.

In terms of 9999 gold rings, Phu Quy Gold and Jewelry Group listed prices at 144-147 million VND per tael, down by 700,000 VND, while DOJI also reported similar prices with a 1 million VND decrease. Bao Tin Minh Chau's prices for gold rings were set at 142.5-146 million VND, reflecting a 2 million VND drop.

Globally, gold was priced around 4,079.1 USD per ounce, down by 72.5 USD from the previous day. This decline is attributed to the USD maintaining its highest levels of the year, coupled with cautious expectations regarding the Federal Reserve's monetary policy.

Market pressures from high real interest rates and a reduction in safe-haven investments due to easing geopolitical tensions have significantly impacted gold prices. Analysts are currently focused on the Fed's potential to maintain a hawkish stance, which could further affect gold's value.

Despite the recent downturn, many experts believe that this adjustment is not sufficient to reverse the long-term trend for gold. Jerry Prior, the Chief Operating Officer and Senior Portfolio Manager at KraneShares Mount Lucas Managed Futures Index Strategy ETF, noted that the recent price drop could present a buying opportunity for investors.

Long-term demand for gold is expected to be supported by a global trend of diversifying reserves, as many countries seek to reduce their dependence on the USD. Additionally, demand from China has been notable, with customs data showing a significant increase in gold imports in May, reaching the highest level in over two years.

In the short term, gold prices may continue to fluctuate due to movements in the USD, U.S. Treasury yields, and new signals from the Fed. However, with central bank purchases and a trend towards diversifying reserve assets, the long-term outlook for this precious metal remains positive.