HCMC – The 8th Buon Ma Thuot Coffee Festival 2023 will take place in Buon Ma Thuot City in March, featuring
Coffee City has just announced a project development cooperation partner, a vision to become an exemplary city – community Awakens by a green lifestyle – identity – prosperity, making Buon Ma Thuot become the capital of coffee Global.
Seek the differences from heritage landmarks
Tourism is the most dynamic and fastest growing smoke-free industry in the world today. In the past 10 years, ecotourism has been emerging globally, especially in the current epidemic period. Capturing current trends and local values, Chiang Mai (Thailand) has emerged as a leading place in promoting the image of an ecotourism destination, attracting a large number of tourists. international experience.Chiang Mai is 700km north of Bangkok, with an area of 40,216 km².
This city used to be the capital of the Lanna kingdom with a history of more than 700 years. With its own culture, temple system, historical relics, and traditional architecture more than any other city in Thailand, Chiang Mai is also known as “the northern rose”.
The architecture of the ancient Lanna kingdom is an attractive destination in Chiang Mai
Recognizing the favorable conditions, Thailand invests in developing Chiang Mai into a spearhead to enhance Thailand’s position in the global ecotourism industry, while promoting the national image and improving the quality of human life. people. The first is to initiate the project “Creative city Chiang Mai” (Creative Chiang Mai) to develop a creative economy in the fields of commerce, education and urban development, aiming to join the network.
Creative city grid of UNESCO.Then is the strategy to bring Chiang Mai city to become the top ecotourism destination. Along with the indigenous culture, the trend of “good living” has become a characteristic part of Chiang Mai with various types of resort tourism and estate attracting millions of international visitors.
Along with the indigenous culture, the trend of “good living” has become a characteristic part of Chiang Mai
Even when Asia struggled in the 1997 financial crisis, Chiang Mai still firmly became an international tourism hub. By 2017, Chiang Mai was officially recognized by UNESCO as a Creative City. This not only helps Chiang Mai increase the brand value of the city, but also helps Thailand achieve the title of “Asia’s Best Destination” awarded by Go Asia and becomes a destination for tourism, investment and commerce. top attraction in the world.
Aspiration for a coffee capital in Buon Ma Thuot
Compared with the topography, environmental landscape, the value of cultural, historical and artistic relics … Buon Ma Thuot city (Dak Lak) has absolutely advantages to develop eco-tourism, sustainable green tourism. . Buon Ma Thuot has an area 9 times larger than Chiang Mai and is the center of the great Central Highlands. In Dai Nam, the story of Dai Nam, this place is known as the area of the two countries Thuy Xa – Hoa Xa, the origin of the Ede, M’nong and Gia Rai people.
The existence of ethnic minorities bearing an epic culture, a customary culture, a unique community culture has created an extremely rich and diverse culture, with material cultural heritages. massive and unique and unique bodies and intangible objects. These include forest culture, long house festival, gong culture space (recognized by UNESCO as a masterpiece of human cultural heritage) …
Buon Ma Thuot city fully converges natural conditions, cultural history, natural resources to locate differences, especially
In particular, Buon Ma Thuot is also the nuclear city of the world famous coffee raw material region, which produces delicious Robusta coffee beans, which are favored by the global coffee enthusiasts community. In the context of a global economy shifting to a green economy, a creative economy and Asia being an area attracting the international community to experience ecotourism, Buon Ma Thuot can rely on its strengths. of the coffee industry – the key energy of the knowledge economy to build Buon Ma Thuot into a coffee capital and make Dak Lak a destination for world coffee.
This can be seen as a sketch for the aspiration of Buon Ma Thuot to become an economic-cultural capital of coffee beyond the national boundary. Bringing Vietnam to develop not only a coffee producing powerhouse but also a place to promote social and cultural values from creating a high-quality coffee brand, a convergence of the art of processing and enjoyment global coffee, the harmony of old-growth forests – plantations and model coffee streets to gather a community of billions of coffee lovers and enthusiasts from around the globe.
Vietnam is not only a coffee producing powerhouse but also a place to promote cultural values of material, spiritual coffee to social coffee.
Coffee Capital Buon Ma Thuot: From Aspiration to Self-responsibility
As the leading coffee brand in Vietnam that was established in Buon Ma Thuot, for many years, derived from the spirit of service and gratitude at the beginning, Trung Nguyen Legend has always made efforts to contribute to building projects. part in enhancing and honoring the national coffee value.
Since 2005, Trung Nguyen Legend has cooperated with Dak Lak province to organize activities to promote coffee culture, marking the turning point of the coffee industry in association with the geographical indication “Buon Ma Thuot Coffee” by the Department of Intellectual Property.
Registration of the Ministry of Science and Technology. In 2007, the coffee culture week continued to be held in the Hanoi capital and Ho Chi Minh city. By 2011, the Buon Ma Thuot Coffee Festival was officially recognized by the Prime Minister as a National Festival, held once every 2 years, attracting hundreds of thousands of domestic and foreign visitors.
Trung Nguyen Legend has proposed the idea of building a coffee paradise in Buon Ma Thuot and turning it into a “global coffee capital”.
By 2007, Dak Lak organized a workshop on sustainable coffee development with the participation of scientists, cultural houses, and major politicians from many countries. Participating in the seminar, Founder – Chairman of Trung Nguyen Legend Group Dang Le Nguyen Vu proposed the idea of building a coffee paradise in Buon Ma Thuot and turning this place into “the capital of global coffee”.
Where coffee lovers can enjoy coffee in a typical cultural space amidst the majestic nature of the Central Highlands, access to everything about coffee: a symbolic work of the coffee industry, a museum Coffee museum, a large coffee research institute, all kinds of cafes with all styles of enjoying coffee in the world, resorts, tourism complex based on coffee philosophy combined with literature localization …
The founder Trung Nguyen Legend’s great aspiration, strong belief and determination to benefit the community convinced former Prime Minister Nguyen Tan Dung to allow Trung Nguyen Legend to cooperate with Dak Lak province. Global Coffee Capital master project. With the trust and support of leaders from central to local levels, Trung Nguyen Legend has gradually realized the “global coffee capital” through typical projects and works including Coffee Village.
Trung Nguyen Legend, Coffee City, Coffee World Museum, … and innovative efforts to create unique special energy coffee products exported to more than 80 countries and territories. Along with that is developing the model chain of Trung Nguyen Legend Cafe, Trung Nguyen E-Coffee, providing a space to experience the quintessence of coffee in the world.
“Capital of Coffee” is a project to build Buon Ma Thuot into a model area for the coffee industry in Vietnam, attracting billions of coffee lovers and enthusiasts around the world.
In 2012, Founder – Chairman of Trung Nguyen Legend Group Dang Le Nguyen Vu also presented 7 initiatives for the global coffee industry at the World Economic Forum. With the announcement in this important event, Founder – Chairman of Group Dang Le Nguyen Vu also affirmed that “Coffee Capital” or “coffee paradise” is not a project of Trung Nguyen Legend but rather A national project has a global meaning or is also a project of the world. When the “Coffee Capital” is comprehensively formed, it will become a model area for the coffee industry.
From there, it will create a great revolution for the global coffee industry and will strongly promote the transition to a more sustainable development model of the world.Most recently, Trung Nguyen Legend announced the cooperation partner for the development of the Coffee City project and on 28.3.2021 will officially inaugurate the model house, and open the sale of the Coffee City project, where global vision is. combining indigenous cultural quintessence.
This move shows that Trung Nguyen Legend has always fulfilled its commitment to contribute to building a new position for the coffee industry in Vietnam.The project of Coffee City is planned to become the core city of the Central Highlands with a scale of 45.45 hectares, located in the heart of Buon Ma Thuot Coffee Capital, invested by Trung Nguyen Legend Group. and commenced construction from January 2017.
Unlike other urban projects, Coffee City focuses on building iconic works to make Buon Ma Thuot a destination, an attractive tourist destination; and improve the lives of the community, commensurate with Vietnam’s billion-dollar agricultural capital, the world’s coffee destination.
Coffee World Museum project under the Coffee City project has become a symbol of Vietnam’s coffee industry
Coffee City project has a vision of becoming an exemplary city – community Awake, creating unique – unique – unique ecological living spaces, never before in Vietnam, following green lifestyle – village identity – prosperity. This is also a city that focuses on quality and harmony between people and nature, bringing rich people about Body – Mind – Wisdom in architectural ideas, materials, construction infrastructure. , the overall environment, … to bring full health and comprehensive wealth to residents.
In the future, the highlight of the Coffee City project focuses on creating iconic works to make Buon Ma Thuot a destination, an attractive destination for investment and tourists; and improve the living standards of the community, commensurate with Vietnam’s billion-dollar agricultural capital, the world’s coffee destination. Follow Thanh Nien Online