06.01.2022, 13:39

VFDA and Netflix sign MoU on developing sustainable green cinema


Dr. Ngo Phuong Lan, President of the VFDA, and Nguyet Nguyen Phillips, Director of Public Policy - Southeast Asia for Netflix, exchange a Memorandum of Understanding.   

NDO - At a ceremony in Hanoi on January 5, the Vietnam Film Development Association (VFDA) and Netflix Corporation signed a Memorandum of Understanding to support the development of sustainable green cinema in Vietnam and to launch the campaign titled “Vietnam Green Screen: Road to Sustainability”.

At the launch ceremony, a roundtable discussion was held between managers and filmmakers around the issue of green cinema development, environmental protection and sustainable development.

At the signing ceremony, Dr. Ngo Phuong Lan, President of the VFDA, said that the VFDA expects the campaign "Vietnam Green Screen: Road to Sustainability" to contribute to spreading the message on the topic of sustainable environment, thus helping to orient Vietnam's film industry according to the world's sustainable development trend.

Through the cooperation agreement, the VFDA will work with Netflix and related organisations and individuals to continue implementing many activities to promote the development of Vietnamese cinema, she added.

Nguyet Nguyen Phillips, Director of Public Policy - Southeast Asia for Netflix, said that Netflix has many cooperation relationships with Vietnamese ministries and sectors aimed at promoting Vietnamese culture and cinema to the world, such as the 22nd Vietnam Film Festival, the Vietnamese Film Week at Expo 2020 Dubai, and the "Cinema Beauty – Viet Nam Creative Economy Fund" initiative.

Speaking to welcome the event via clip, Deputy Minister of Culture, Sports and Tourism Ta Quang Dong welcomed the initiative to launch the "Vietnam Green Screen: Road to Sustainability" programme in the context that environmental protection and sustainable development are major trends in the world, as well as in Vietnam, while the Prime Minister has committed to achieve net-zero emissions by 2050 at the COP16.

Speakers attending the seminar.

At the launching ceremony, there was also a discussion on the development of cinema in the direction of environmental protection and waste reduction. The speakers included Ly Phuong Dung, Deputy Director of the Cinema Department; Director and People's Artist Le Hong Chuong, Vice President of the Vietnam Cinema Association; Nguyen Trinh Hoan, Director of Hoan Khue Company; and Ngo Thi Bich Hanh, Director of BHD Company.

Director Le Quy Duong introduced and launched the contest.

Also at the event, the VFDA kicked off the "Green Cinema Short Film" competition.