Da Nang Vietnam tourism welcomes nearly one million visitors in the month of fireworks

Da Nang tourism attracts many visitors to watch the Fireworks Festival

This year, Da Nang International Fireworks Festival (DIFF) opened on June 2 and ended on July 8. After 3 years of hiatus due to the epidemic, the organization of this event has attracted many tourists to Da Nang tourism.

During more than 1 month of the festival, more than 942,000 guests were staying in Da Nang. Accommodation facilities have served more than 3.5 million visitors in the first 6 months, reaching 83% of the plan in 2023.

Compared to the same period in 2022, this number is 2.1 times higher and 4.4% higher than in the first 6 months of 2019 (3.35 million visits).

Of which, there were 930,000 international arrivals, reaching 182% of the plan and 11.3 times higher than the same period in 2022; 2.57 million domestic visitors, reaching 69% of the plan, up 67.7% over the same period in 2022.

With the number of tourists increasing as much as this year, Da Nang City People's Committee said that the revenue from accommodation and travel services in the past 6 months was estimated at VND 6,231 billion, up 99% over the same period in 2022 and 12.2% compared to the same period last year.

The number of tourists staying overnight in Da Nang is still low

Tourists and revenue increase, but the number of overnight guests in Da Nang is low

Although Da Nang tourism attracts many visitors during the fireworks festival, this city's average number of overnight stays is small.

Accordingly, the average number of days of stay of overnight guests for 6 months is 1.71 days/time, of which international guests are 2.21 days/time; domestic tourists are 1.42 days/time.

This figure is lower than the same period in 2022 and lower than the tourist destinations of Khanh Hoa and Binh Dinh Provinces.

Reasons why tourists rarely stay overnight in Da Nang

Firstly, Da Nang is subject to strong competition with domestic tourist destinations. Besides, Da Nang is close to Quang Nam and Hue, so visitors have many choices to combine sightseeing, accommodation, and shopping.

Secondly, the city's products and services must be more attractive to prolong tourists' stay and spending. Services in Da Nang need to be more professional, and the competition is not equal among tourism businesses is also the cause of this situation.

Thirdly, the city needs tour operators with the scale and capacity to specialize in exploiting potential international markets for long-term stays.

In addition, Da Nang does not have a modern and popular public transport system to connect Da Nang's tourist destinations with neighboring points, making it convenient for tourists to visit and travel but still entirely in Da Nang.