Apple Announces Split Release for iPhone 18 Models
Apple is set to change its traditional iPhone release schedule, launching the iPhone 18 models in two

Apple has officially unveiled the iPhone 18 Pro, which packs all of the company's best technology into a compact design. This new model features longer battery life, a faster processor, and a sophisticated variable aperture camera, marking a notable, albeit modest, enhancement over the previous year's iPhone 17 Pro.
The iPhone 18 Pro is priced starting at £1,199 (€1,449/$1,199/A$2,099), reflecting a £100 increase compared to its predecessor. While it is the most affordable option among the new releases, which also include Apple's first folding phone, the iPhone Duo, it is still considered a premium device. The design has been slightly refined, with the back glass now matching the aluminum body, available in new colors.
One of the standout features of the iPhone 18 Pro is its 6.3-inch Super Retina XDR display, which offers exceptional brightness and clarity. The phone's dynamic island can now display three live activities simultaneously, enhancing user experience. Additionally, the device has undergone a significant upgrade in performance with the introduction of the new A20 Pro chip, which is approximately 27% faster than the A19 Pro, providing improved graphics performance by about 45%.
Battery life has also seen a significant improvement, lasting up to two days on a single charge under typical usage. The phone can reach 80% charge in just 33 minutes with a compatible USB-C adapter. Users can expect more than six hours of active screen time across various applications, making it ideal for heavy users.
The iPhone 18 Pro features a revamped camera system that includes a variable aperture for the main camera, allowing for better low-light performance and creative photography options. The camera setup consists of three 48MP lenses and an 18MP front-facing camera, enabling users to capture high-quality images with various focal lengths. The AI-powered focus tracking feature ensures that moving subjects remain in focus, a significant advantage for capturing fast-paced moments.
Running on iOS 27, the iPhone 18 Pro introduces a more capable Siri, enhanced by AI technologies. This version of Siri offers improved understanding and interaction, making it more efficient for users. Apple has also emphasized sustainability, with the device containing over 40% recycled materials and a battery designed to last over 1,000 full-charge cycles.
In conclusion, while the iPhone 18 Pro presents several noteworthy upgrades, it remains an iterative improvement over its predecessor. With its impressive features and performance, it stands out as one of the best compact smartphones available today, although its price point may deter some potential buyers.