On September 18, 2026, Apple unveiled its latest lineup of products, including the highly anticipated iPhone 18 Pro and iPhone 18 Pro Max, as well as the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The launch event was celebrated at Apple Store locations worldwide, where customers were greeted by Apple team members who provided hands-on demonstrations and personalized shopping assistance.

The iPhone 18 Pro features advanced technology and design enhancements, making it a significant upgrade for users. Alongside the new iPhones, the Apple Watch Series 12 and Apple Watch Ultra 4 offer innovative health and fitness tracking capabilities, while the AirPods 5 promise improved audio quality and battery life.

Customers have various options to explore the new products, whether shopping in person at Apple Stores, online at apple.com, or through the Apple Store app. Apple Specialists are available to assist customers with trading in their old devices through the Apple Trade In program, exploring financing options with Apple Card, and setting up their new devices with Personal Setup.

The launch of the iPhone 18 Pro and its accompanying devices marks a significant moment for Apple as it continues to innovate and enhance its product offerings. With multiple purchasing options and personalized support, Apple aims to provide a seamless experience for customers eager to get their hands on the latest technology.