Apple's annual Back to School promotion has kicked off in select countries across Asia, including Vietnam, as of July 15, 2026. This initiative is designed to support college students and educational staff by offering a free item with the purchase of eligible Mac or iPad models.

The specifics of the promotion vary by country. In Vietnam, students and educators who purchase any new MacBook Air, MacBook Pro, iPad Air, or iPad Pro through Apple's education store can receive a pack of four AirTags. Other countries participating in this promotion include China, India, Malaysia, the Philippines, Singapore, Taiwan, and Thailand, each with their unique offerings.

For instance, in India, eligible individuals can choose between a pack of four AirTags or AirPods 4 with a MacBook Air or MacBook Pro, or an Apple Pencil Pro with an iPad Air or iPad Pro. Meanwhile, Malaysia, the Philippines, Taiwan, and Thailand are offering Apple gift cards as part of their promotions.

It is important to note that certain products are excluded from this offer. The MacBook Neo, iPad mini, entry-level iPad, and desktop Macs are not eligible for the promotion. The offer will remain available until August 27, 2026, in the participating countries.

As of now, Apple has not yet launched its Back to School offer in the U.S., Canada, or Europe, but it is expected to expand to these regions soon.