Belgian firms explore Vietnamese business culture
A training conference was held in Brussels on May 15 to promote Belgian businesses’ understanding of the

Tay Ninh province in Vietnam is making strides to attract Belgian investors, emphasizing its strengths in high-tech agriculture, human resource training, and smart urban development. During an investment promotion conference held in Belgium on June 19, local leaders expressed their desire for increased collaboration with Belgian businesses.
The event, organized by the Tay Ninh People's Committee in coordination with the Vietnamese Embassy in Brussels, featured prominent attendees including the Vietnamese Ambassador to Belgium, Nguyen Van Thao, and Tay Ninh's Provincial Party Secretary, Nguyen Van Quyết. The conference aimed to showcase Tay Ninh's economic opportunities, particularly in light of the Vietnam-European Union Free Trade Agreement (EVFTA), which is expected to enhance trade and investment relations between Vietnam and Belgium.
Nguyen Van Quyết highlighted Tay Ninh's economic scale, which exceeds $14 billion, positioning it among the top ten provinces in Vietnam. He underscored the province's strategic location connecting Ho Chi Minh City with other ASEAN countries, making it an attractive partner for Belgian businesses. Areas of focus for collaboration include circular economy, clean energy, environmental technology, biotechnology, and advanced agriculture.
Ambassador Nguyen Van Thao noted that Tay Ninh's strategic advantages position it well to attract new European investments, especially as Belgian companies look to expand in Vietnam. He expressed confidence that Tay Ninh's clear development direction and commitment to supporting businesses will enhance its attractiveness to Belgian and European investors.
Huỳnh Văn Sơn, the Deputy Chairman of the Tay Ninh People's Committee, provided insights into the province's investment environment, reporting over 2,000 active investment projects with a total registered capital of approximately $26 billion. He emphasized Tay Ninh's recognition as one of the top three provinces in Vietnam for outstanding reform achievements, reflecting the local government's dedication to facilitating investor growth.
During the conference, several Belgian companies acknowledged Tay Ninh's potential and favorable investment conditions. Philippe Phan Van Ho, CEO of Swiss Asia Partner SA, remarked that the event served as an excellent opportunity for international investors interested in Tay Ninh and Vietnam. Carl Destrooper, Director of Shareholder Yellow Bird, highlighted the province's supportive environment, which expedites the licensing process for businesses.
The highlight of the conference was the signing of a memorandum of understanding between the Vietnamese Intellectuals Association in Belgium and Luxembourg and Tay Ninh province, aimed at enhancing collaboration in scientific research, innovation, and high-quality human resource development.
Additionally, an investment registration certificate was awarded to the Be Milk factory project by Swiss Asia Partner, with an investment of over $100 million, demonstrating European investors' confidence in Tay Ninh's investment climate. This initiative reflects the province's ongoing efforts to improve its business environment and support investor initiatives.
The successful conference not only aims to attract investment but also seeks to engage with modern technology, advanced governance models, and sustainable development solutions. With strong commitments and a transparent investment environment, Tay Ninh is steadily establishing itself as an appealing destination for international investors.