Robinhood Ventures Fund I (RVI) has announced a substantial investment of approximately $30 million in Whatnot, a prominent live shopping platform. This investment is part of Whatnot's Series G financing round, which raised a total of $545 million and values the company at an impressive $20 billion. The deal was finalized on August 5, 2026.

Sarah Pinto, President of Robinhood Ventures Fund I, emphasized the innovative nature of Whatnot's approach to live shopping, stating, "Whatnot is reimagining what the live shopping experience can be for the modern consumer, and we believe it's fundamentally changing the way people buy and sell online." Pinto further noted that this investment aligns with RVI's mission to provide retail investors access to private markets through a concentrated portfolio of frontier companies.

Whatnot has established itself as the largest live shopping platform across North America, the U.K., and Europe, where millions of users engage daily to buy, sell, and discover products they love. The platform allows individuals, not just established retailers, to create businesses and connect with audiences, with one in eight sellers now operating full-time on Whatnot.

Robinhood Ventures Fund I, which began trading on the New York Stock Exchange on March 6, 2026, aims to democratize access to financial markets, extending its mission to include retail investors in private market opportunities. This investment in Whatnot reflects RVI's commitment to supporting innovative companies that are reshaping their industries.

Investors are encouraged to stay informed about RVI's activities and updates through its official website and newsroom, as the fund aims to provide transparency and accessibility in its operations.