HCMC – The southern province of Ba Ria-Vung Tau looks to welcome around 13.9 million visitors and earn some VND14.189 trillion in tourism revenue next year, according to the provincial Department of Tourism.

The provincial tourism authority set this goal partly based on the local tourism sector’s impressive performance in 2022, during which 12.6 million tourists visited the coastal province. Of this, the number of international tourists with overnight stays is estimated to reach nearly 155,500.

Besides, the province recorded a relatively high room occupancy rate this year, at over 95% on weekends and holidays. The tourism revenue exceeded VND13 trillion, the local media reported.

To achieve the 2023 goal, the local tourism authority has mapped out several measures such as enhancing the connectivity of travel products, attracting and exchanging tourists with provinces and cities that signed tourism cooperation deals with Ba Ria-Vung Tau, improving its existing tourism products and services; hosting festivals and events; and facilitating tourism promotion activities.