In a controversial move, FIFA has announced plans to sell minority shares of the World Cup, igniting a wave of criticism and calls for a boycott from UEFA. The organization aims to monetize the tournament, which is valued at approximately $20 billion, to enrich its top officials.

According to reports, FIFA is in discussions with JPMorgan to sell a 20% stake in the World Cup, a venture expected to generate billions for the organization. The proposal was initiated by FIFA President Gianni Infantino, with technology investor Joshua Kushner, brother of Jared Kushner, reportedly leading the negotiations.

This decision has raised eyebrows, particularly given the close ties between Infantino and the U.S. government, as evidenced by the upcoming Club World Cup 2025 and the controversial suspension of U.S. player Folarin Balogun during the knockout stage of the 2026 World Cup.

Financial analysts predict that FIFA could earn upwards of $18 billion in the next four-year cycle, with the 2026 World Cup at its center. However, the organization has faced backlash over rising ticket prices and accusations of operating a secondary market for ticket sales.

In response to FIFA's plans, UEFA has condemned the blatant commercialization of the World Cup, asserting that no one owns football and that the tournament is not for sale. The statement has resonated with several politicians in the UK, France, and Germany, who believe it is time to hold FIFA accountable for its actions.

UEFA's call to action encourages its member associations to boycott the World Cup and refrain from participating in the Club World Cup, signaling a significant rift between the two governing bodies in international football.