In recent times, Vietnamese 'Golden Hour' films have showcased a variety of genres and time slots, including unique themes such as beauty pageants in 'The First Promise' and fantasy elements in 'Countdown Clock.' However, despite these intriguing beginnings, many viewers find it challenging to stay engaged throughout the series.

Most 'Golden Hour' shows begin with exciting episodes that feature fast-paced storytelling and interesting character introductions, which pique the audience's interest. Unfortunately, as the series progresses, the narratives often become convoluted, with characters acting in frustrating ways. The protagonists sometimes become more irritating than the antagonists, leading to viewer dissatisfaction.

For instance, 'Beyond the City' initially gained popularity for its impressive portrayal of the friendship between two male leads, Cuong and Khue. However, the introduction of the female lead, Lan, who seeks revenge tied to her brother's death, shifted the series towards a darker, more complex narrative that diverged from the coming-of-age theme viewers anticipated.

Similarly, 'Under the Bright Window' was expected to deliver a warm story set in an old Hanoi apartment facing demolition, reflecting the lives of its long-term residents. Instead, it devolved into a drama filled with betrayal, debt, and family conflicts, resembling other psychological dramas on VTV, which has led to viewer fatigue.

While captivating beginnings attract audiences, retaining their interest until the end requires a compelling story with well-developed characters and a balanced amount of drama. It appears that simply piling on troubles does not equate to quality storytelling.