Livestreaming sales with the participation of CEOs and founders brings many benefits and business efficiency to businesses.

According to expert Dang Tuan Tien - Head of the Department of Training and Business Development of the Real Startup Institute (RSI), livestream plays an important role in business thanks to the following 6 factors.

Increase direct interaction easily: Livestream sales create opportunities for direct interaction between sellers and customers. Viewers can ask questions, give opinions and receive instant feedback.

Increase trust and persuasion: A seller's online presence helps build trust and persuasion more than static images and text. Customers can see the product in action and hear reviews directly from the seller.

Increase sales performance: Many businesses report that using Livestream increases their sales performance. Data show that customers shop more quickly when they see products in person.

Visual dаta: Livestream platforms like Facebook Live, Instagram Live, TikTok Live or YouTube Live can provide insights into viewership, watch duration, engagement and conversion rates. This helps businesses evaluate performance and adjust their strategies.

Modern trends: Social platforms increasingly integrate live stream features, creating favourable conditions for businesses to connect directly with their online communities.

Enhance content marketing strategy: Livestream helps businesses create unique and interactive content, easily promoting the company's products and services to customers.

In addition, expert Dang Tuan Tien also believes that livestreaming sales with the participation of CEOs and founders is a wise business strategy and brings many benefits and efficiency to businesses. This creates a close connection and trust between customers and businesses. Their very appearance showed viewers the enthusiasm and professionalism of the leader.

Besides, the Livestream CEO can convey his commitment to products, services and customers, increasing brand value and convincing customers to choose their business when the leader shares the company's personal message, vision and strategic goals. Leaders can directly answer customer questions and provide detailed information about the product or service. Many businesses, from startups to long-standing companies, still believe and choose livestream sales as an effective form of promoting sales.

Expert Dang Tuan Tien believes there is a lot of potential for livestream sales to become a trend soon as new technologies such as virtual reality (VR) and augmented reality (AR) are increasingly integrated to provide a more authentic online shopping experience. Customers can both watch the livestream of the fashion show and press the button to buy the product the model has just shown immediately.

Social platforms such as Facebook, Instagram, TikTok and YouTube increasingly integrate many features to support businesses conducting livestreams. Therefore, businesses need to produce many new ideas and focus on content quality - the deciding factor for the success of a live stream. It is authenticity, detailed information and good interactivity that will determine the attractiveness of a livestream video.

In addition, livestream sales open up more job and business opportunities regardless of target audience, age, background and qualifications. Anyone can become a streamer. Therefore, this is one of the inevitable trends, with great potential to become an important means in businesses' marketing and sales strategies, especially as consumers increasingly seek experiences. Interactive and intimate online shopping.

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