The live stream of the OCOP 4.0 fair attracted 520 thousand viewers

Only in the morning, 32 live stream sessions selling OCOP products by Tiktokers and farmers attracted 552,000 viewers, bringing in a revenue of 340 million VND.
Last weekend, TikTok Vietnam and the Agriculture Trade Promotion Center (Ministry of Agriculture and Rural Development) held the OCOP 4.0 market, putting agricultural specialties and products of Lang Son province and some other localities on the E-commerce.

At the OCOP 4.0 market, a series of famous Tiktokers such as Agricultural Poetry, Thao Nguyen Farmer, Highland Agricultural Products and Medicinal Products, Kieu Chinh Tra, Toan in Thai Nguyen, Northwest Agricultural Products, Binh Sam, Eat Sap Thai Nguyen with farmers participating in livestream sessions to promote and sell OCOP products.

Only one morning, 32 live stream sessions selling OCOP products were conducted, attracting 552,000 viewers and bringing in a revenue of 340 million VND. Joining the livestream sessions with Tiktoker, Mr. Trinh Duc Trong, Director of Thao Ngoc Viet Company, said he had the opportunity to learn a lot about e-commerce.

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According to him, marketing over the Internet and e-commerce is becoming an inevitable development trend, which any business or cooperative should aim for. His business is no exception.

Previously, he had tinkered with e-commerce on TikTok Shop but faced many difficulties, such as being hit by a live stream, needing help to post products in the shopping cart, and being squeezed interactively. Because he needed to understand this background, he also needed experience or expertise.

"I learned a lot about e-commerce today, being able to participate in OCOP 4.0 Market, witnessing KOC livestream sales, and was lucky when orders exploded," he stated.

Trong acknowledged that this is a positive signal for him to make more efforts in the coming time. At the same time, he plans, after returning, the company will invest time, people and money to master the game of e-commerce for its products.

The organizers said that this is the first time that OCOP subjects have both displayed and introduced products at the stalls of the farmers' market and live-streamed to promote products on the TikTok platform.

The livestream sessions are also one of the programs to actively respond to digital transformation actively, boosting the consumption of OCOP products nationwide. Thereby inspiring subjects to increase production volume and elevate product quality. When the production line has met the demand for quantity and quality, households and businesses will quickly increase their competitiveness, expand markets, increase revenue and improve the lives of farmers in the countryside.
According to the National Target Program for New Rural Development (NTM) policy from 2021 through 2025, TikTok, as a strategic partner, has constantly launched new initiatives to promote rural trade and create incentives to restructure the agricultural sector in association with building advanced new rural areas and model new rural areas.

Previously, in April 2023, TikTok officially and the Vietnam Agricultural Trade Promotion Center signed a cooperation agreement to improve the digital transformation capacity of subjects whose products have been certified under the program "One commune, one village, one commune". Products" (OCOP) on the e-commerce platform, simultaneously connecting to create advantages and favorable conditions for developing agricultural product consumption in Vietnam.

Within the cooperation framework, TikTok will launch a series of OCOP Market events, which will be broadcast live (livestream) on TikTok Shop weekly. The occasion will allow for promoting and selling regional specialties created by nearby small and medium businesses as online products.

Through this project, TikTok hopes to enhance the lives of 20,000 local farmers, residents of artisan villages, and owners of small enterprises dispersed over 63 provinces and cities in Vietnam. It also hopes to contribute to preserving regional tourism and local traditional culture.