21.12.2021, 14:02

Launching 2021 OCOP Vietnam Craft Villages and Products Online Fair

Via this fair, local governments achieve agricultural development objectives, corporations capitalize on the opportunity to sell their goods and exploit the home market, and it is also an occasion to treasure craft villages and traditional artisans.

Launching 2021 OCOP Vietnam Craft Villages and Products Online Fair

Deputy Minister of Agriculture and Rural Development Tran Thanh Nam visited the 2020 OCOP Vietnam Craft Villages and Products Fair. Photo: VAN.

In light of the intricacy of the Covid-19 epidemic, the organizer of this event, the Vietnam Trade Promotion Center for Agriculture (Agritrade) under MARD, has included information technology into this virtual exhibition using the zoom platform and SmartROOM. As a result, the fair will run from December 21 to 25, although transnational activities will remain until January 21, 2022.

The fair themed "Vietnam craft village in the digital economy" features 50 online pavilions from 20 provinces and cities nationwide, as well as organizations, units from the Departments of Agriculture and Rural Development, agriculture sub-departments, Agro-Forestry-Fisheries Quality Management Sub-departments, New Rural Coordination Office, Department of Industry and Trade, Trade Promotion Centers, and Agricultural and Industrial Extension Centers of provinces and cities...

Additionally, the fair welcomes artists, craftsmen, families, clubs, and cooperatives; industry associations, enterprises, farms, and craft village institutions; and organizations and businesses engaged in the manufacture, processing, and trade of craft village and OCOP goods.

The OCOP Vietnam Craft Villages and Products Fair is an online-based event featuring features that enable real-time communication between attendees, organizers, and booth participants.

This year, the fair is not held on-site but moves to the online platform. Photo: LB.

The online fair is created with a user-friendly, intuitive interface that simulates a real fair in 3D. The Online Fair's interface will provide a familiar atmosphere for visitors, making it easy to access information in each functional area and communicate with participating companies through online connection tools.

The fair establishes rules on the administration, operation, and trading activities on the market; it also prepares a strategy to instruct and train participants. This is critical content since the fair is MARD's first trade promotion activity on the internet, and most of those attendees lack experience and essential experience to engage in this way.

Along with accessing companies and industry information in the pavilion area, visitors may engage in online activities on the sidelines and learn about agricultural product buying and selling opportunities. The Online Fair's interface will be available in both Vietnamese and English.


The expo provides a chance to use information technology to create an online platform for agricultural and rural development trade promotion activities. Introduce Agriculture and Rural Development's accomplishments, as well as the outcomes of the sector's national objective initiatives.

Promote and honor historic craft villages; promote distinctive models of craft villages and craft streets across the nation; and conserve and develop traditional Vietnamese craft villages.

It creates chances for provinces and cities around the nation to promote and showcase their agricultural potential and ability, as well as to encourage and attract investment in the local agricultural sector's growth.

The event also promotes OCOP products; develop traditional and modern consumption channels; and promote synchronized, methodical, and appropriate trade promotion activities in terms of scale and method of deployment in order to increase the value and enhance the quality of local OCOP products on a national level.  

And contributing to the connectivity of the value chain of Vietnamese agricultural goods by attending the fair. Promoting agricultural, forestry, and fisheries products in conjunction with the campaign "Vietnamese people give preference to Vietnamese goods"...


Author: PV

Translated by Linh Linh