After three-quarters of staff reduction, some businesses have started recruiting brokers again to prepare for the recovery wave of the real estate market.

Since the end of September, in Hanoi, many companies such as Dat Xanh Mien Bac, OneHousing, and Pho Xanh Realty have continuously posted recruitment notices from dozens to hundreds of employees with many remuneration policies in the context of investment has restarted and launched many projects later this year.

Dat Xanh Mien Bac needs to recruit brokers for projects from Sapa to Phu Quoc. Employees can enjoy a fixed monthly salary of up to 12 million VND, commissions from 50 million VND per transaction, and support up to 90% of marketing costs... OneHousing is expected to have 1,000 brokers by the end of this year, focusing on a number of both high-rise and low-rise projects in the Hanoi metropolis. This unit also aims to increase its brokerage force 10 times next year.

Mr. Nguyen Tung, head of sales at a brokerage unit with a large market share in Hanoi, said that in the first half of the year, this company had to stop operating a few offices, and the staff was reduced from more than 2,000 to 300-400 people. However, after the recent recruitment push, the number of brokers has increased to more than 1,000 people, who will focus on selling many apartments and investment projects of the company in Hanoi. At the same time, this company also cooperates in distributing resort projects with a basket of more than tens of thousands of units, such as in Phu Quoc and Quang Ninh.

According to Mr Tung, the company is also prioritizing the recruitment of old brokers who have quit their jobs recently to save time on training. This group received a fixed salary of 5 million VND a month but was not assigned revenue targets for two months. This unit still recruits new, inexperienced staff but does not pay salaries if they cannot sell products.

"Customer sentiment and interest in projects is much better than a few months ago. Brokers have also been busier, especially on weekends when investors restart a series of events to stimulate demand. ", Mr Tung said.

Similarly, in the South, many companies are also recruiting brokers. Mr. Tran Khanh Quang, General Director of Viet An Company, said the real estate market is still difficult. Still, recently, there have been positive signals, such as customers being more interested in apartment projects. Large investors have begun to return to the market, preparing to have huge sales from now until the end of the year. Therefore, according to Mr. Quang, brokerage companies have had to recruit new people to start the system and rerun sales programs for investors, especially apartment projects serving real housing needs.

In a report earlier this week, BHS Group also informed that many units actively offer hot bonuses to boost sales even when brokers invite customers to deposit.

Mr Quang assessed that customer psychology could improve, but it has improved significantly. "This is shown by the recent successful bookings and opening sales of some investors in the South. In previous years, investors could successfully open 200 products for sale at one time, but now they can also successfully launch sales of 200 products at one time closed 50-60 units," Mr Quang shared.

However, this expert believes that only the return of 10% of the brokerage force is enough to meet demand from now until the end of the year. He said that the current market is not yet the time to need 70-80% of brokers like before because the basket of goods still needs more.

On the contrary, many exchanges and small-scale brokerage companies still freeze recruitment after narrowing operations and restructuring assets to have cash flow to maintain the operations of the core human resources system monthly. Mr. Nam Anh, director of a real estate brokerage company based in Nam Tu Liem district, commented that the new recruitment wave has only begun on large floors, selling to potential investors.

Last year, Mr. Kien's company, specializing in selling investment and land products, had about 200 brokers, but now there are about 10 people. He said he is still trying to hold out until the market thaws. During this time, he and a few company leaders still had to sell products themselves.

Real estate brokers are still hesitant to return to their profession after being owed salaries and commissions. According to the General Director of Viet An Hoa, the number of brokers owed 3-6 months of salary and commissions is still very large. According to him, since the end of last year, many investors have had difficulty with cash flow, and commission payments to brokerage floors have slowed down and gradually stopped. Therefore, brokerage companies are also affected.

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According to him, some small brokerage business owners have to spend their money to maintain company operations, but some units deliberately do not pay commissions to brokers. However, Mr. Khanh Quang recognizes that these are only temporary barriers and require understanding from both sides, business owners and brokers.