To maintain 2-digit growth from now to the end of the year, Hanoi city has officially launched a concentrated promotion program.

In the first four months of the year, the total retail sales of goods and services in Hanoi increased by 11.6% over the same period last year.

The promotional focused month in Hanoi will be implemented in May, July, and November, with each category of product for each month. This May, consumer goods and agricultural products will be promoted at only half the price.

According to a representative of the Hanoi Department of Industry and Trade, the discount for agricultural products will be from 30% to 100% for products registered to participate in the promotion. The "Flash Sale" time frame at a special activation location will simultaneously reduce the price.

"Products and goods of the provinces, regional specialties, fruits are all connected and brought to serve people in Hanoi city. Each month is applied to one field, one industry in order to let those industries offers attractive promotions for consumers," said Ms. Tran Thi Phuong Lan, Acting Director of Hanoi's Department of Industry and Trade.

In May, a concentrated promotion program was also implemented for the fashion, apparel, cosmetic, beauty, and cosmetic industries which led to the immediate demand stimulation of distribution businesses.

"The program will have the participation of more than 1,000 products with attractive discounts. Besides essential items, there will be children's items such as candy, milk, and toys with attractive promotions." said Mr. Le Manh Phong, Managing Director of Big C and Go stores in Hanoi and the Northside.

With many incentives, Hanoi City expected sales of businesses to double over the same period in 2022, maintaining the growth rate of total retail sales to 2-digits.

Source: VTVNews