Vietnam E-commerce White Book 2022 is a publication developed by the Vietnam E-commerce and Digital Economy Agency - Ministry of Industry and Trade with the purpose of providing a comprehensive outlook of the e-commerce applications under the impact of the pandemic, in the context of the global e-commerce landscape in 2022. The content of the White Book is formed from the results of a survey of nearly 5,000 consumers and about 10,000 businesses, along with aggregate data from prestigious organizations worldwide.

The Vietnam E-commerce White Book 2022 has highlighted 10 leading companies providing e-commerce services in the market. These businesses were also reported to account for 95 percent of the revenue share of websites/apps providing e-commerce services. BAEMIN Vietnam is the youngest business on the list.

Entering the Vietnamese market in May 2019, BAEMIN has constantly evolved its products and expanded services to improve and optimize its users as well as partners’ experience. In 2020 and 2021, BAEMIN has ranked first in terms of customer satisfaction (according to a market survey conducted by Q&Me). In addition, BAEMIN is also the leading food delivery application in Vietnam in terms of geographical coverage, providing services across 21 provinces.

Within just a short period of time, the delivery application that conquers Korea has quickly won the hearts of Vietnamese users through its unique strategies, creative promotional campaigns, and utmost care for service quality. In hope of inspiring a positive and modern lifestyle, BAEMIN has introduced its own distinctive brand identity including unique images, colors, fonts as well as interactive and engaging activities that can easily resonate with users.

PV