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A brand controversial when using the saying “enjoy the moment” by Chi Pu

Recently, Samsung encountered a big controversy in the online community in a post on its fanpage related to the English story “half lean, half fat” of singer Chi Pu.

Chi Pu cooperates with Samsung

A brand controversial when using the saying “enjoy the moment” by Chi Pu

The story is that at the end of 2021, Chi Pu went to the US to study a short course. During her time in the US, the singer also did not forget to chat with her fans. But Chi Pu’s way of communicating half West, half Ta displeased a large number of netizens, causing fierce controversies. However, after that, the female singer was not bothered and was quite proud when she made a huge trend online.

On Samsung’s fanpage, in an advertisement, Chi Pu continued to use the phrase “enjoy this moment” and received fierce opposition. The post continuously received hundreds of angry reactions. Samsung must immediately take action to correct this post and delete objectionable comments.

However, the images continued to be transmitted strongly. Many users believe that Samsung is a big brand, brand, and disregarding the Vietnamese language when using this half-structured sentence is considered as not taking consumers seriously. Many people believe that the imitation of Chi Pu’s other sentence structure is an act to condemn and satirize the female singer, not a trend to bring up the product advertisement.

One of many angry users


https://kenh14.vn/mot-nhan-hang-gay-tranh-cai-khi-su-dung-cau-noi-enjoy-cai-moment-cua-chi-pu-20220316160237989.chn



According to Nai

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