Vietnamese typical fruits such as grapefruit, avocado, longan, persimmon, mango... along with Vietnamese tea and coffee brands have attracted a large number of visitors. (Photo: VNA)   

NDO – Vietnamese specialty fruits are being on display at the 38th Macfrut Fruit Fair (Macfrut Fair 2021) which officially opened in Rimini city in Emilia Romagna region of Italy on September 7.

This is the first major fruit and vegetable fair to be held in Europe after a nearly two-year hiatus due to the COVID-19 pandemic.

In particular, the Embassy of Vietnam in Italy in collaboration with the authorities of Son La and Ben Tre provinces brought for the first time special fruit products from Vietnam to the event.

Vietnamese typical fruits such as grapefruit, avocado, longan, persimmon, mango... along with Vietnamese tea and coffee brands have attracted a large number of visitors.

Vietnamese Ambassador to Italy Nguyen Thi Bich Hue emphasised that the participation in the Macfrut Fair 2021 in the context of the COVID-19 pandemic shows the desire and efforts of the Embassy as well as Vietnamese localities and businesses in increasing the introduction Vietnamese fruit products to the world market.

In addition, through virtual booths, the Fair is also a bridge to help the domestic business community access and connect with partners who possess advanced technology in fruit production, processing and preservation from Italy and other European countries.

Taking place from September 7-9, the Macfrut Fair 2021 has brought together about 800 booths of 500 fruit importers from around the world.