2021's Mid-Autumn Festival: Mondelez Kinh Do embraces innovation to keep the stories alive
In its commitment to positively impacting the environment, Mondelez Kinh Do continues to use friendly packaging materials for its mooncakes.
To ensure the products’ availability to the consumers’ doorstep, Mondelez Kinh Do has strengthened the robust distribution channel for this Mid-Autumn Festival, especially with the disruption of online shopping. All Kinh Do mooncakes are available early at e-commerce channels such as Lazada, Tiki, Shopee, and food delivery apps Grab, Gojek, and Baemin to shop safely and conveniently. To enhance consumers’ online shopping experience, Kinh Do offers 25,000 online shopping vouchers, which consumers can win easily through its digital activities.
The brand introduces an innovative digital activity empowered by AI technology, which enable consumers to bring their old mid-autumn photos to life by animating the faces in their family photos and stand a chance to win special prizes, including 5 mooncakes made of 9999 gold and thousands of online shopping vouchers.”
"We know these are not normal times and a lot in our lives has been compromised by the pandemic. However, we believe that the mid-autumn festival is absolutely the right occasion to seek some joy in these stressful days and find that connection again with the ones that we love, respect or care for. Our Mooncake campaign for this year plans to enable that," said Mr. Hemant Rupani, Managing Director, Mondelez Kinh Do Vietnam.
Kinh Do Announces New Brand Identity
Mondelez Kinh Do donates more than VND5 billion worth of products to front-liners and people in COVID-19 affected areas
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