The campaign includes activities in partnership with the National Children’s Council, the Central Committee of Vietnam Students’ Association, Fulbright University Vietnam, the Youth Union of Ho Chi Minh City Department of Industry and Trade, and the SOS Children's Village.

In order to create a healthy and helpful playground for the children, whilst taking care and supporting the disadvantaged kids in Kien Giang province, BAEMIN accompanied the National Children’s Council to present meaningful scholarships to them on the evening of September 7. Besides, BAEMIN also cooperates with the Central Committee of Vietnam Students’ Association to give out promotional codes with a total value of more than 10 million VND to students who are experiencing difficult circumstances but never give up and strive for the better. Special promotional codes are also handed to new students at Fulbright University Vietnam as BAEMIN's congratulations and encouragement so they can kickstart the new journey with joy. On the evening of September 8, the representatives of BAEMIN and the Youth Union of Ho Chi Minh City Department of Industry and Trade paid a visit to present encouragement scholarships to disadvantaged children in Hoa Sen Home in Hoc Mon town and the neighborhoods.

What’s special is that 2022 marks the second year that BAEMIN has collaborated with the SOS Children's Village to organize internal painting auction programs called "Love Drawn By Moonlight". In this program, the children took turns to draw pictures under the theme of Mid-Autumn festival and presented the meaning behind their work. Then, the selective paintings will be put to auction so the employees can bid for fundraising purposes. At the Mid-Autumn festival in 2021, the program raised more than 40 million VND in cash for children in SOS Children's Village.

Mr. Jinwoo Song, CEO of BAEMIN Vietnam, said: “The protection of consumers’ rights as well as the care for disadvantaged groups not only bring about meaningful benefits for businesses but also promote the sustainable development of the whole society. We are honored to accompany socio-political organizations and NGOs to put smiles on the children and students’ faces during this Mid-Autumn festival. In the coming time, we will constantly strive to partner up with more stakeholders to unearth further meaningful programs for consumers and other disadvantaged groups.”

PV