VN businesses pour money into advertising on social networks
Businesses are still spending a lot on advertising on social media and search engines. This trend has yet to
Goldsun Focus Media applies AI technology to improve service quality in the roadmap to modernize outdoor advertising.
In the context of developing technology applications, Goldsun Focus Media, one of Vietnam's leading outdoor advertising agencies, has applied artificial intelligence to management. This is to improve service quality for customers and initially recognize positive results on creating a smart and effective management environment while orienting for a sustainable development future of outdoor advertising.
Also read: MoIT and Samsung Viet Nam start smart factory project
Launching advertising acceptance solution
According to the Nielsen Building Channel Advertising Resource Market Overview report in 2022, Goldsun Focus Media currently holds 49.6% of the location market share of the nationwide building advertising channel. Because of owning a building advertising system with a large scale and wide coverage, businesses understand that optimizing management and operation is an essential element to meet the expectations of brands and ensure the effectiveness of the advertising campaign. In particular, businesses prioritize applying repetitive tasks, such as deploying AI technology applications for advertising acceptance - a task that is time-consuming and prone to errors.
Ad acceptance work of Goldsun Focus Media. Photo:Goldsun Focus Media
A business representative shared that Goldsun Focus Media's technology department previously had to collect images from different advertising locations, then synthesize and manually classify each brand and each campaign. However, the application of AI technology that automates the ad acceptance work helps to classify and output consistent reports according to pre-established standards... Goldsun Focus Media has made a significant difference in the advertising field and gained many benefits, helping employees improve work efficiency and increasing the synchronization and accuracy of the acceptance process.
"We have spent time researching technology applications from the world's leading companies in the industry to draw lessons," said Ms. Tran Thi Thanh Van, Deputy General Director of Digital Transformation. Accordingly, prioritizing the use of Vietnamese technology with digital outdoor advertising is something Goldsun Focus Media always believes in and upholds.
Thinking in the Digital Age
From the beginning, Goldsun Focus Media has built an overall digital transformation model according to world standards with a system of modules capable of flexible API connectivity. The deployment process of the acceptance application includes a thorough business analysis to deploy the testing and testing process (Pilot) with the department director in charge of the business on the development environments. This process has helped the deployment team to control and solve the problems, gradually scaling to the national scale.
Ms. Hoang Minh Phuong, representative of the Digital Transformation department of Goldsun Focus Media, also shared: "Before deploying, although we have carefully planned backup, at each stage, new problems still arise. , especially in the process of scaling up testing on an increasingly large scale". These variables stem from different usage habits, leading to problems with software operation and processing large volumes of data at a time. However, the continuous monitoring, evaluation and flexibility and speed in handling methods have brought the project to the initial success in applying technology to change working methods and processes, thereby improving the quality of the project. High quality and speed of service delivery.
Read more: Digital transformation is no longer ‘just a dream’
Software for acceptance of the company's AI technology building advertising channel. Photo:Goldsun Focus Media
Throughout the digital transformation process, Goldsun Focus Media simultaneously implemented many digital competency training programs and opened up new thinking and approaches for personnel, such as the Design Thinking course that took place at the beginning of the year. Enterprises consider people at the heart of all changes.
"During the implementation process, the spirit of the team participating in the trial was very enthusiastic and contributing. Although many jobs needed to be handled, the information flow between departments was smooth, minimizing and reducing bottlenecks resolved quickly, shaping the overall framework of the common system in the future", the business representative shared.
The Future of outdoor advertising
According to an estimate by Goldsun Focus Media, applying AI technology to the acceptance test for brands saves nearly 46,000 working hours a year - equivalent to more than 2 billion VND in personnel costs per year.
The unit also shared more about its plans to apply artificial intelligence technologies to the advertising modernization roadmap, such as AI Camera... The business representative said that although human and technological resources have been exhausted. When ready, businesses are still waiting for an appropriate time to put this project into practice, ensuring it meets the system's requirements and the management regulations for the outdoor advertising industry.
The technology department installs the display of advertising messages. Photo: Goldsun Focus Media
After more than 16 years of making an impression in the advertising media industry with a nationwide coverage system, "Goldsun Focus Media continues the goal of "Unique creation - optimizing communication", contributing to improving the quality of life value and position of the outdoor advertising channel, towards a more modern and advanced future of outdoor advertising", the business representative emphasized.
