For Sun Life Vietnam, 2022 has been a significant year as it has achieved new benchmarks in profit, growth, and community engagement. In an interview with The Saigon Times, Mr. Luc Nhon Ly, Sun Life Vietnam’s CEO, shared the company’s business performance and expectations for the coming year. Excerpts:

What successes have you enjoyed as Sun Life Vietnam’s CEO in the last year?

By far, the most significant achievement for us was growing the business at a remarkable pace. We grew by more than 40% this year! We’ve also expanded our distribution channels to reach more customers in Vietnam. We introduced two new products, both of which packaged first-to-market features. We want to ensure that we can offer new value to our Clients every time we launch a product.

Another of our initiatives was to broaden the meaning of our Sun Life tagline, Life is brighter under the sun. We chose to do this by implementing an arts and culture platform which can positively impact societal wellbeing.

Throughout 2022 we collaborated with talented Vietnamese artists from different genres—from stand-up comedy and poetry to dance and theatre. We put on a stand-up comedy show during the pandemic to lift people’s spirits. We also presented a one-of-a-kind poetry exhibition featuring local wordsmiths and their uplifting pieces and optimistic perspectives. We also teamed up with some great choreographers to orchestrate a dance exhibition to show how moving your body can make your life happier. These activities speak to the broader meaning behind our Life is brighter under the sun ethos.

So, when I look at these achievements, 2022 has been a stellar year for us.

Do you think the Vietnamese market is competitive, and how can your company stand out from the others?

Yes, I often hear people say that Vietnam is a competitive market. For me, I see it more as a market where there is plenty of available growth space. If we, as a life insurance company, can deliver something different and help develop the industry, then we are contributing well.

We focus on expanding the role of the ‘traditional’ life insurance company to become more inclusive and familiar in people’s lives. I think that every life insurance company adds something unique to the development of the industry, and each one adds a different color to the mix, and that’s how we define our industry.