26.08.2022, 16:30

Bringing international beauty brands and services to Vietnam

The combination of the two shows has become the largest beauty trade event in Vietnam, hosting over 350 exhibiting brands from many countries and regions. Vietbeauty & Cosmobeaute Vietnam 2022 is expected to become the best destination for all international brands to enter Vietnam and Mekong’s beauty markets.

The shows have welcomed exhibitors from many countries such as Australia, China, Egypt, France, India, Japan, the Republic of Korea, Malaysia, New Zealand, Poland, Singapore, and Thailand. At the exhibition, there are Japan Pavilion, Korea Pavilion, Made in Vietnam Pavilion, and the Natural & Organic Pavilion.

The exhibition’s programs also include retail seminar (beauty trends and consumer behavior updates post-COVID-19, offline & online), and discussion panel (beauty e-commerce - how to do business effectively on social media).

In addition, the exhibition also had an exchange program with Call Me Duy - The KOC Vietnam 2022 Champion, and the highlighted product live-streaming program as well as the exhibitor's live demonstration.

Jessica Le, Senior Marketing Manager of Informa Markets Vietnam, the organizer of the exhibition, said: “For years, our beauty shows have served as an essential avenue of endless opportunities for international beauty professionals tap into Vietnam’s local market with new beauty brands and services, as well as for local beauty businesses to show their strength in producing high quality Vietnamese beauty products and services that match the global standards.”

According to Report Ocean, the Vietnam skin care products market was valued at US$768.1 million in 2020, and is expected to garner US$1,922.4 million by 2027. According to Nielsen, in 2021, the personal care and beauty categories have increased sales. The beauty market and purchasing trends have had many fluctuations after two years of the pandemic. Since then, it has created changes in the purchasing behavior as well as the shopping cart of consumers on both online and offline channels.

Therefore, Vietbeauty & Cosmobeaute Vietnam 2022 is expected to bring business forum in beauty industry to visitors, professionals’ players to source reputable products, update market information, and find solutions with sharing from speakers of MEDiCARE, Nielsen IQ, Haravan, TikTok, Vibula, Soclive and Meiyume.