Avoiding a meaningless price war in the electronics industry, FPT Shop "plays" a new segment: Boosting household goods to 15% of revenue after three years.

According to a representative of FPT Retail (FRT, the firm that operates the FPT Shop chain), the new segment of household products contributes 2.5% of FPT Shop's total revenue, with a relatively high gross profit margin of 20-25%. It is expected that in the next three years, this segment will