Online Channels Driving Strong Growth in Electronics Sales, Surpassing Retail Revenues for The Gioi Di Dong
The telephone and tablet market recorded nearly VND 14 trillion in online revenue on e-commerce platforms. This figure is only about VND 2 trillion less than The Gioi Di Dong's online revenue.
Avoiding a meaningless price war in the electronics industry, FPT Shop "plays" a new segment: Boosting household goods to 15% of revenue after three years.
According to a representative of FPT Retail (FRT, the firm that operates the FPT Shop chain), the new segment of household products contributes 2.5% of FPT Shop's total revenue, with a relatively high gross profit margin of 20-25%. It is expected that in the next three years, this segment will