The 'My World Cup Memories' essay contest, initiated by Yangzi Evening News and supported by Wuliangye, has officially concluded following the recent 2026 FIFA World Cup. The contest received an enthusiastic response, with a total of 106 valid submissions from readers of various ages and professions, each sharing their unique memories and love for football.

Participants expressed their passion through diverse narratives, reflecting on themes of youth, family bonds, and personal insights gained from the sport. The essays ranged from the nostalgic reflections of seasoned fans in their sixties to the fresh perspectives of younger audiences experiencing the World Cup for the first time. Notable submissions included 'My World is Called Sunday' by Li Qinglin, which recounts his journey of forming an amateur football team, and 'A Family of Football Fans' by Zhang Xiaoping, which humorously depicts the daily life of a devoted football enthusiast.

Other standout pieces included 'Forty is Not Too Late' by Miao Yunhui, which draws inspiration from an underdog goalkeeper's success in the current World Cup, and 'Three World Cups with My Father' by Sun Pengju, which beautifully narrates the evolving relationship between a father and son through their shared love of football. The quality of submissions was impressive, showcasing a blend of warmth and depth.

Due to space constraints, many high-quality entries could not be published, highlighting the unique memories each writer contributed. The judging process is set to begin soon, with a professional panel tasked with selecting the award-winning entries. Winners will be announced shortly, with prizes sponsored by Wuliangye.

Wuliangye has been deeply involved in World Cup marketing for years, having secured exclusive partnership rights for the 2026 FIFA World Cup. The brand has launched a series of co-branded products, including a special edition liquor featuring the World Cup logo. They have also organized numerous community football events across the country, engaging fans and fostering a love for the sport.

In an interview, Xu Jing, Deputy General Manager of Wuliangye's Jiangsu marketing area, expressed the brand's commitment to sports and community engagement. He emphasized the importance of football as a universal language that connects people, and Wuliangye's dedication to promoting sports culture in China.