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New securities group takes the market by storm

Growth in both scale and service quality

In the past 10 years, the number of securities companies operating on the market decreased from 98 to 75, but the scale and quality of services increased dramatically. By the end of 2022, the total charter capital of the group of securities companies reached over VND 150,000 billion, 4 times higher than 10 years ago.
Not only continuously increasing capital to meet business needs, but securities companies also constantly update new products and services and improve the quality-of-service provision, fiercely chasing each other in the market share race.
By the end of 2023, the total market share of the top 5 securities companies, including VPS, SSI, VND, HSC, and Mirae Asset, accounted for 46.29% of transactions on HOSE. Suppose the top companies are constantly trying to keep market share. In that case, the smaller securities companies are also "eager" to take the remaining piece of cake by raising capital quickly, attacking niche markets, and taking advantage of the market share from specialized products for target groups of investors.

According to FiinRatings, the long-term prospect of the securities services industry in Vietnam remains very strong thanks to positive economic growth, low investor participation in the total population, and the size of the capital market, which is expected to grow strongly.
Along with the potential market development, the race to attract customers will be hotter and hotter. Accordingly, investors are the biggest beneficiaries when there are diverse choices and costs are decreasing.

New wind from Fintech companies

Along with the wave of young investors, the group of securities companies welcomed a "new wind" when financial technology companies (Fintech) entered the market to provide investment services, even aggressively buying securities companies. Among them, Finhay's acquisition and ownership of Vina Securities Joint Stock Company (VNSC); MoMo holds 49% shares of CV Securities Joint Stock Company (CVS), DNSE is also a Fintech-oriented securities company…
The new investors want to use the simplest and most convenient trading system, preferring technological innovations and experiences. Meanwhile, the group of securities companies combined with Fintech meets this requirement thanks to its technological strength and ability to provide products and services suitable for the majority of customers who are semi-professional and amateur investors.
Referring to Fintech businesses in the Vietnamese investment market, Finhay pioneered the fledgling microfinance investment market. It is also one of the popular personal investment apps, with about 3 million customers. After acquiring VNSC, Finhay became the first Fintech in Vietnam to own a securities company.Owning a securities company will support Finhay on legal issues to provide securities services. In addition, with VNSC, Finhay's technological power allows the company to assist individual investors in accessing financial products that are not normally targeted at retail customers according to market practice. Technology also helps the company simplify investment, design and build products that make investing more convenient, experience smoother, and reduce emotional factors.
In April 2023, VNSC launched the smart investment platform VNSC by Finhay for semi-professional investors. This is a group of investors who have income from their main job and want to increase their assets through investment but need more time to monitor the market, knowledge and resources. Most invest under brokers and often have a FOMO (fear of missing out) mentality.
Although there is no broker, VNSC by Finhay equips investors with knowledge, methods and tools based on modern technology for smart investment. Investment knowledge and market information are continuously provided to investors through VNSC Academy - a program that provides professional and intuitive investment knowledge with the participation of leading experts in the market. The school will be launched soon.
Not to mention the outstanding feature of the platform is Auto Invest - an automatic investment support tool. Auto Invest helps investors to proactively set up investment strategies such as buying price average (DCA) automatically, according to a specific schedule, without wasting time monitoring. From there, the tool helps investors maintain discipline in investment activities for more effective investment.
Using technology to increase the competitiveness of businesses has become a growth strategy of many securities companies in the market. Accordingly, for securities companies, receiving support from Fintech will be a sustainable combination with the ability to build diversified and attractive financial products, spread and bring value to more investors.

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