If sales through Amazon online stores worldwide are successful, Vietnamese products will have brand positioning in markets worldwide.
Vietnamese textile and garment firms will get opportunity to promote their brands on Amazon Global Selling.
The brand development is under a cooperation made by the Vietnam Textile & Apparel Association (Vitas) and Amazon recently.
Workers at Truong Phuc Textile company. Photo: Khac Kien
The two sides responded to the fact that Made-in-Vietnam textile and apparel products are sold worldwide without their own brands. Meanwhile, Vietnam is known as the fourth largest exporter of textiles and garments in the world.
According to the Vitas, if sales through Amazon online stores worldwide are successful, Vietnamese products will have brand positioning in global markets.
Through this global direct selling channel, Vietnam's goal of having 30 world-class textile brands will be achievable in the next nine years, according to Amazon, the world's largest online retailer.
Vietnam has the potential to develop cross-border e-commerce, with the advantages of a young and talented workforce and a strong online community.
Amazon Global Selling Asia will continue to invest in smart technologies and solutions, supporting its sale partners in Vietnam to approach potential customers as well as promoting exports globally, Bernard Tay, Director of Amazon Global Selling Southeast Asia, Australia and New Zealand, said at a recent conference in February in Hanoi.
Some experts have said that selling products via Amazon, even in small volumes, is a good opportunity to build up a brand. In particular, Vietnamese fashion products is well assessed by importers in terms of quality, reasonable prices and compliance with consumer requirements in many markets.
“However, a challenge for Vietnamese businesses in the industry is how to switch from business-to-business (B2B) to business-to-consumer (B2C),” a representative from Amazon has said.
Earlier, the e-commerce giant set up a team in Vietnam to help local businesses directly access 300 million buyer accounts, including more than 100 million prime customers in many of Amazon’s international markets.
In 2020, Gilimex, a Vietnamese textile company, reported net profit of VND308 billion (US$13.3 million) thanks to a number of high-value contracts with international retailers including Amazon.
Hanoitimes
Other News
- Vietnam digital technology’s challenges’ can lead to solutions for society’s 'pains'
- USD 25 600 donated for equipment purchase for Friendship Primary School in Champasak Laos
- Price ceiling, floor for air tickets does more harm than good: Experts
- Government of new term to pursue reform, taking action
- Vietnam’s VinFast Selects NVIDIA DRIVE as its new partner. Here’s why
Related News
LATEST CORPORATE NEWS
-
Special Report Analysis and Conclusions on Djibouti President’s Fifth Term
-
VinFast Selects NVIDIA DRIVE to Power Next-generation Intelligent Autonomous Electric Vehicles
-
Cushman & Wakefield : Office Availability Rate to Rise and Rent to Drop Further throughout 2021
-
Binance Launches Stock Tokens with German-Swiss CM-Equity AG and Digital Asset AG
-
AXA launches "Free Double Post-Vaccination Protection" Programme