SEATTLE, Oct. 1, 2026 /PRNewswire/ -- Following its 2025 introduction of an Oolong Framework to help consumers understand Chinese oolong tea at the Northwest Tea Festival, iTeaworld has extended its comparative tasting approach this year to Traditional Chinese "Yin Zhi" Scented Tea.

At the 2026 Northwest Tea Festival held on September 26-27, iTeaworld, as one of the event sponsors, collaborated with the organizers to present an accessible exploration path for everyday consumers through themed workshops, tea bar tastings, sample kits, and educational guides.

The two-day festival attracted nearly 5,000 attendees. The workshop on "Traditional Chinese Scented Teas," hosted by Charles, Laurie, and Anais Dawson, drew dozens of participants who filled the venue. The session featured a comparative tasting of six to seven representative teas selected from various flowers, tea bases, and scenting rounds.

Charles Dawson, co-founder of the Whatcom Tea Enthusiasts Association, noted in post-event feedback that the workshop brewed approximately 7 liters of tea, with participants raising numerous questions about the scenting process. The team also utilized gaps in the tea bar schedule to host additional iTeaworld scented tea tasting sessions. Unusual flower and tea base combinations garnered particular attention, with Zhulan (Pearl Orchid) tea and Gardenia black tea being the most popular. 7-times-scented and 9-times-scented jasmine teas also sparked further discussion among participants regarding the relationship between scenting frequency and tea quality. Attendees repeatedly inquired about where to purchase these teas.

These on-site reactions echo observations iTeaworld has made during long-term conversations with consumers: while many are familiar with and enjoy jasmine aromas, they may not fully understand how floral scents are infused into tea leaves through the scenting process, how natural scenting differs from other flavoring methods, or why different flowers, tea bases, and scenting rounds result in distinct flavor profiles.

Traditional Chinese Yin Zhi scented tea is not a single "floral flavor."

• Different floral materials such as jasmine, osmanthus, gardenia, and daidai flower each possess distinct aromatic characteristics;
• Combining the same flower with different tea bases—green, black, oolong, or dark tea—yields varying levels of freshness, sweetness, and body;
• The number of scenting rounds further influences the depth and longevity of the floral aroma, as well as the integration of flower scent and tea taste.

Through side-by-side tasting, consumers can directly perceive these differences and identify their preferred flavor profiles without needing to master complex terminology first.

In response to these practical needs, iTeaworld offers small-format products suitable for side-by-side comparison, accompanied by tea cards detailing the flower, tea base, origin, and brewing parameters. The selection focuses on teas with clear flavors, smooth textures, and relative ease of brewing. A free online brewing calculator provides starting recommendations for tea dosage, water temperature, and steeping time based on tea type, vessel capacity, and strength preference.

To extend the festival experience into home settings, iTeaworld prepared 5,000 gift bags containing samples of 4-times-scented Jasmine Piaoxue and Sticky Rice Aroma Black Tea, along with a guide to Chinese Yin Zhi scented tea, allowing participants to continue their tasting journey at home.

Featured teas from the festival and limited-time offers are available on the iTeaworld Northwest Tea Festival special page. Additionally, iTeaworld's U.S. warehouse is now open, with eligible local stock items expected to be delivered within 5 to 7 business days, further reducing wait times and cross-border shipping costs for American consumers.

About iTeaworld

Founded in 2009, iTeaworld is a global Chinese loose-leaf tea brand dedicated to making authentic Chinese tea easier to understand, choose and enjoy. Through approachable tasting collections, practical guides and transparent sourcing, iTeaworld helps tea drinkers explore the flavors, craftsmanship and origins behind each cup.

Website:www.iTeaworld.com
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Contact: Yujie Zhang, [email protected]