Penfolds Announces Partnership with the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026
The partnership arrives as Penfolds marks 75 years of Grange MELBOURNE, Feb. 9, 2026 /PRNewswire/ -- Today,
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JAKARTA, Indonesia, Sept. 2, 2026 /PRNewswire/ -- Celebrate the spirit of reunion with Penfolds this Mid-Autumn Festival, where every pour reflects a legacy of winemaking heritage, perfectly expressed in two iconic wines: Bin 389 Cabernet Sauvignon Shiraz and Bin 407 Cabernet Sauvignon.
Available in a limited-edition Mid-Autumn gift pack, Bin 389 Cabernet Sauvignon Shiraz and Bin 407 Cabernet Sauvignon capture the essence of reunion, generosity and refined gifting. Featuring a palette of red and gold accents, the packaging reflects the warmth of the season, making it ideal for festive reunions, celebratory dinners and meaningful exchanges. Both wines pair beautifully with Asian celebratory fare, elevating moments of connection and celebration.

For over 180 years, Penfolds has been at the forefront of Australian winemaking, known globally for its pioneering spirit, craftsmanship, and uncompromising commitment to quality. Established in 1844, the brand has built a reputation for producing highly regarded collectible wines, underpinned by its distinctive philosophy of multi-vineyard, multi-regional blending.

Bin 389 Cabernet Sauvignon Shiraz is a long-standing expression in the Penfolds portfolio, appreciated for its distinct character and legacy. First crafted in 1960 by Chief Winemaker Max Schubert, the visionary creator of Penfolds Grange, Bin 389 Cabernet Sauvignon Shiraz is affectionately known as 'Baby Grange', with components of the wine being matured in the same barrels that held the previous vintage of Grange.

While Grange remains the most powerful expression of Penfolds' blending philosophy, Bin 389 Cabernet Sauvignon Shiraz embodies this same approach with an elegance and balance that has made it one of Australia's enduring and collected red wines, recognised for its consistency and cellaring potential. Vibrant fruit, bold tannins and a supple, velvety texture come together to create a harmonious, layered expression that continues to captivate wine enthusiasts around the world.
Drawing inspiration from the winemaking techniques and structural finesse of Bin 707, Bin 407 Cabernet Sauvignon is a medium-bodied expression, characterised by red fruit, subtle spice and an approachable well-rounded profile.
Bridging tradition with contemporary luxury, both wines lend themselves naturally to moments of celebration and connection. This Mid-Autumn Festival, Penfolds invites you to share the glow of reunion with a gift that embodies heritage, craftsmanship and enduring elegance.
The limited-edition Bin 389 Cabernet Sauvignon Shiraz and Bin 407 Cabernet Sauvignon Mid-Autumn Festival gift packs will be available in Indonesia at Red & White Plaza Senayan and Vines Plaza Indonesia, retailing at IDR 1.800.000 and IDR 2.000.000 respectively.
ABOUT PENFOLDS:
For over 180 years, Penfolds commitment to quality has been underpinned by the art of blending and attesting all wines are connected through a consistent and recognisable 'House Style'; the ultimate expression of a time-honoured and distinctive tradition of finding the best grapes to make wine from the very best regions. Penfolds 'House Style' is recognised and revered the world over with wines such as Grange, Bin 707 Cabernet Sauvignon, Bin 407 Cabernet Sauvignon and Bin 389 Cabernet Sauvignon Shiraz. This philosophy extends beyond Penfolds spiritual home of South Australia to the bountiful soils of France, USA, and China, where wines such as FWT 585 continue to forge Penfolds reputation for excellence. Through the passing of time, wine innovations have become great traditions and old and new generations continue to mark moments and create their own stories, with a glass of Penfolds in hand. And so – almost two centuries since inception, Penfolds continues to write new chapters and proudly remains one of the world's most revered winemakers – now and for 'evermore'.
For more information, visit:
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