With Category A COE prices exceeding S$100,000, GetGo stages a car smash to make the case for sustainable, commitment-free access to driving.

SINGAPORE, June 4, 2026 /PRNewswire/ -- GetGo Carsharing, Singapore's largest carsharing service, hosted a by-invite only marketing activation on 19 May 2026 to advocate for a more sustainable mobility option, allowing Singaporeans to have access to a car without having to take on the burden of owning one. 

GetGo's campaign slogan "Smash the $100k Burden. Reclaim Your Freedom to Drive".

The closed-door event featured a decommissioned scrap vehicle marked with common ownership expenses including S$100,000 COE, road tax, insurance, car repairs, and depreciation, which participants were invited to smash.

A participant in protective gear smashes a decommissioned car labeled with the financial burdens related to car ownership.

The session serves as the centrepiece of GetGo's latest "Smash the $100k Burden. Reclaim your Freedom to Drive." campaign. The campaign spans a closed-door activation, in-house social content, and partnerships with content creators such as Samuel Foo (also known as @clbsam) and Benjamin Wong (@benwhoah), all working in concert to drive awareness of Singapore's car ownership burden and advocate for carsharing as a sustainable alternative.

  Participants take a bat to a car labeled with the real costs of car ownership at GetGo's "Smash the $100k burden. Reclaim your Freedom to Drive" campaign.

Singapore's COE prices have surged from S$35,000 in 2020 to $124,790^[1] today for a Category A vehicle. COE alone now exceeds Singapore's median annual salary^[2]. Factoring in the full 10-year commitment of vehicle purchase price, road tax, insurance, car repairs, parking, petrol and ERP charges, the true cost of owning a Toyota Corolla Altis balloons to approximately $244,000 over 10 years, or approximately $2,033 per month^[3]. As a result, only one in three Singapore households owns a car today. And two in three simply cannot afford to.

GetGo's point A to A carsharing model allows Singaporeans to access a vehicle for as little as $3 an hour — with no membership fees, no deposits, and no long-term commitment. Fuel, maintenance, and insurance are included in every booking. With over 3,000 vehicles across more than 1,700 locations, including most HDB carparks — a GetGo car is typically within five minutes' walking distance from home. More than 500,000 registered drivers have already made the switch, completing over eight million bookings by April 2026 since its inception in 2021.

"A S$100,000 COE is a barrier that locks the majority of Singaporeans out of driving. We created this campaign to advocate for a more sustainable mobility option that allows Singaporeans to have access to a car when needed without having to take on the burden of owning one. Smashing a car labelled with the real costs of ownership, including the $100k COE, road tax, depreciation, and car repairs, is symbolic of what we believe: that you shouldn't have to carry a decade-long financial commitment just to have the Freedom to Drive. GetGo's mission has always been to give that Freedom to Drive wherever and whenever they need one, without the ownership burden."

— Johnson Lim, Co-founder & Chief Marketing Officer, GetGo

The event, titled "Smash the $100k Burden. Reclaim your Freedom to Drive." invited media partners and content creators to take a swing at a scrap car labelled with the costs of car ownership, each strike symbolic of breaking free from the financial weight that ownership places on Singaporeans. Beyond the smash, attendees captured content on the ground, translating GetGo's message into something you could feel, not just read about.

[1] Land Transport Authority, COE Bidding Results, May 2026 (1st Bidding Exercise). onemotoring.lta.gov.sg

[2] Ministry of Manpower, Report on Wage Practices 2024. mom.gov.sg

[3] Timothy Ho, "Cost Of Owning A Car In Singapore Over 10 Years," DollarsAndSense.sg, 9 July 2025. Available at: dollarsandsense.sg/cost-owning-car-singapore/

ABOUT GETGO

GetGo is Singapore's largest carsharing service, with a fleet of over 3,000 vehicles across more than 1,700 locations islandwide. GetGo is committed to empowering communities with accessible and sustainable mobility, providing the Freedom to Drive in the most convenient, flexible, and reliable way possible. Since its launch in 2021, GetGo has enabled its community of over 500,000 drivers to complete over 8 million bookings. Beyond traditional internal combustion engine (ICE) vehicles, GetGo continues to expand its electric vehicle (EV) fleet of 500+ vehicles as part of its mission to promote sustainable mobility. GetGo, Singapore's 24/7 carsharing service, is available for bookings on the GetGo App: https://getgo.sg/download-the-app/

 

Source: GetGo Carsharing